Product Owner - Marketing Technology

Our client, The Colibri Group, is looking for a Product Owner - Marketing Technology. Details below...

ABOUT THE CLIENT
Colibri Group is one of the largest professional education companies in the
country, helping millions of professionals across 50+ fields — healthcare, real
estate, accounting/CPA, financial services, appraisal, and teacher certification
— build the skills and credentials to advance their careers. Colibri operates as
a family of well-known brands, each serving a different profession, and is
currently in the middle of a major company-wide initiative to unify marketing
technology across the entire portfolio.
 
THE OPPORTUNITY
Colibri is consolidating marketing technology across five business units onto a
single platform built on Salesforce Marketing Cloud and Data Cloud. This is a
newly created role — Colibri has never had a dedicated Product Owner for
marketing technology before, and this person will be the first to own this
roadmap end to end. Reports directly to the VP of GTM Product & Technology, with
a two-in-a-box partnership model alongside engineering leadership (Sheetal),
and works across five marketing VPs/SVPs, one per business unit.
 
KEY RESPONSIBILITIES
- Own the marketing automation product roadmap, aligned to business and GTM
objectives across multiple business units
- Define product vision, priorities, and success metrics for marketing
automation capabilities, primarily within Salesforce Marketing Cloud and
Data Cloud
- Partner with five business-unit marketing leaders to align on customer
journeys, messaging, segmentation, and growth priorities
- Manage backlog, user stories, and sprint planning (Agile/Scrum)
- Own the "what and why" in a two-in-a-box model; engineering owns the "how"
- Drive campaign orchestration, customer journeys, segmentation, personalization
- Ensure integration between marketing platforms and core systems (CRM, CDP/data
warehouse); ensure compliance with GDPR, CCPA, CAN-SPAM
- Define and track KPIs for marketing automation and growth initiatives
- Bring an AI-curious mindset to identifying automation/personalization
opportunities
 
REQUIRED QUALIFICATIONS
- 10+ years professional experience, 5+ years in product ownership within
marketing technology/marketing automation
- Marketing domain fluency (PM who owned martech platforms, or marketer who
moved into product)
- Strong PM fundamentals: roadmap, prioritization, cross-functional alignment,
Agile/Scrum
- Hands-on Salesforce Marketing Cloud experience (Eloqua a plus, being phased out)
- Presence/conviction to manage 5 senior marketing stakeholders simultaneously
without folding under pressure — this is as important as the technical skill
- AI curiosity (not deep AI technical expertise required)
- B2C/B2B2C familiarity a plus; EdTech background a nice-to-have, not required.