Director, North America Wealth & Individual Investor Marketing Russell Investments Job listing
$160k - $175kFinancial Narrative
$160,000 USD - $175,000 USD Specific compensation will be based on candidate’s experience, skills, qualifications,commercial considerations, and other job-related factors permitted by law. At RussellInvestments, salary is just one part of our compensation package. Our total rewardsapproach includes an annual performance bonus (subject to eligibility criteria) in addition toparticipation in our competitive benefits programs including healthcare, retirement, vacation,and wellbeing programs. Job Description: We are seeking a highly strategic, data-driven, and growth-oriented marketing leader to serve asDirector, North America Wealth & Individual Investor Marketing.This leaderwill play a pivotal role in shaping and executing marketing strategies that drive engagement across theU.S.intermediary and retail channels–includingRIAs, broker-dealersand bank advisors. The Directorwill lead the development and execution of marketing programs designed to driveawareness, engagement,influence business priorities,lead generation, and business growth across the wealth management and individual investor segments. Partnering closely with the sales, strategic accountsandproduct marketing teamsto deliver initiatives that bring our firm’shighest-investment solutions toU.S.advisors and investors.This leader has the skillset tolaunch and sustain products, includingseparately managed accounts,direct indexing,ETFs,model strategies, private marketsandmutualfund offerings. From early planning through long-term engagement,this role willguide products through the full lifecycle and develop campaignsthat resonate with both advisors and end investors. This is an opportunity for a strategic and hands-on marketing leader who thrives in a collaborative, fast-paced environment. The ideal candidatewill bring a proven track record of building and optimizing sophisticated marketing programs that influence advisor and investor behaviors while delivering measurable business outcomes. Key Responsibilities Develop and Execute Growth Marketing Strategy Lead theU.S. Advisor & Intermediary Solutions (AIS)marketing strategyin alignment withretail sales objectives, growth priorities andstrategic accountsinitiatives. Develop integrated,multi-channel marketing programsfor wealth management and individual investor audiences,including digital, email, webinars, advertising and social media,to elevate Russell Investments’ brand anddeepenengagementwith advisors,intermediary partnersand investors. Support the positioning and commercialization of new and existing investment solutions, from launch planning through ongoing campaigns and long-term engagement. Business Partnership & Commercial Enablement Serveas a strategic marketing partner toDistribution leadership,StrategicAccounts,Salesand Product Marketingtoshape go-to-market priorities,advisor engagementplansand intermediary partner initiatives. Support a sales-driven culture by developing marketing strategiesandmessagingthat help advisorsengage more effectively with Russell Investments’ solutions and support business growth. Partner closely with wholesaling teams to execute timely, effective initiatives that support advisor engagement, adoption and sales outcomes. Campaign Leadership & Operational Excellence Lead the planning and execution of integrated campaigns supporting product launches, thought leadership, advisor engagement, and brand-building initiatives acrosstheU.S.advisor market. Manage campaign timelines, budgets, stakeholder communication, and vendor coordination to ensure high-quality, on-brand delivery. Collaborateacross teams to drive operational efficiency and scalable marketing processes whileremainingclosely involvedin day-to-day execution and delivery. Ensure consistent application of brand, messaging, and audience insights across all programs. Lead Team Development and Cross-Functional Collaboration Foster a high-performance team culture focused on innovation, accountability, collaboration, and continuous improvement. Partner with internal stakeholders–including Sales,Strategic Accounts,Product Marketing, Legal, Compliance, Digital, and Corporate Communications–to ensure quality, consistency, and strategic alignment across initiatives. Partnerclosely with our Mumbai-basedGlobal MarketingOperationsteam, who serve as an extension of ourglobaloffices, to enhance efficiency, scalability, and execution excellence. Provide strategic direction to dedicated marketing operations resources supporting campaign execution, content creation, and digital experiences. Work closely with the Communications team to identify opportunities to amplify campaigns and thought leadership through earned media channels. Support the development of integrated communications strategies that increase visibility, credibility, and market influence among advisors and investors. Performance Measurement & Insights Develop KPIs and performance measurement frameworks to evaluate campaign effectiveness, advisor engagement, and business impact. Leverage data, analytics, and market insights to optimize marketing performance and inform strategic decision-making. Present campaign results and strategic recommendations to senior stakeholders and business leaders. Qualifications and Required Experience Bachelor’s degree in Marketing, Finance, Business, or a related field. 10+ years of progressive marketing experience within asset management or financial services, ideally focused on intermediary and advisor marketing. Experience in marketing a range of investment products, including ETFs, SMAs, model strategies, mutual funds and privatemarkets Demonstrated success leading paid media and digital demand generation programs at scale. Demonstrated success developing and executing integrated marketing campaigns and commercialization initiatives for investment products andbusinesssolutions. Strong understanding of intermediary distribution channels, including broker-dealers, banks, wirehousesandRIA segments. Experience operating effectively in a hands-on, collaborative environment with the ability to balance strategic leadership and execution responsibilities. Proven ability to influence stakeholders and build strong partnerships across sales, product, compliance, and executive leadership teams. Experience managing complex, cross-functional initiatives within a matrixed global organization. Strong analytical mindset with experience using data and insights to drive marketing effectiveness and business outcomes. Familiarity with Salesforce, Marketo, Seismic, Workfront or other marketing automation and CRM tools. Exceptional communication, collaboration, stakeholder management, and project leadership skills. A strategic, proactive mindset with a passion for innovation, continuous improvement, and measurable business impact. This role is not eligible for employment-based immigration sponsorship. Applicants must be legally authorized to work in the United States without employer sponsorship, now or in the future. Russell Investmentsis committed to providing equal employment opportunities for all associates and employment applicants regardless of race, religion, ancestry, creed, color, gender (including gender identity which refers to a person's actual or perceived sex, and includes self-image, appearance, behavior or expression, whether or not different from that traditionally associated with a person's biological sex), age, national origin, citizenship status, disability, medical condition, military status, veteran status, marital status, sexual orientation, past or present unemployment status , or any other characteristic protected by law. #J-18808-Ljbffr Financial Narrative
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