Analyst, eCommerce Testing, Retail & Outlet

Overview Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in. Coach is part of the Tapestry portfolio — a global house of brands committed to stretching what's possible. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity. Role Overview The Analytics & Testing team supports the strategy, implementation, and optimization of Ecommerce analytics, A/B testing, personalization, and performance measurement tools. The team partners closely with Ecommerce Operations, Merchandising, Site Experience, Global Web Analytics, and Data Science teams to deliver reporting, insights, and testing initiatives that enhance site performance and customer experience. The Ecommerce & Testing Analyst will support the execution and ongoing development of our Web Analytics and experimentation capabilities. This role partners across Ecommerce Operations, Merchandising, Site Content, Marketing, Data Science, and Global Web Analytics teams to analyze performance, support testing initiatives, and deliver clear, actionable reporting. This position is hands-on and execution-focused, requiring strong analytical skills, attention to detail, and the ability to translate data into practical insights that inform day-to-day business decisions. Key Responsibilities Support cross-functional teams by extracting, analyzing, and validating Ecommerce data Assist in analyzing Ecommerce initiatives and campaigns, providing performance insights Build, maintain, and update dashboards and recurring reporting Conduct diagnostic analyses to identify performance trends and opportunities Support A/B test setup, monitoring, and results analysis Analyze customer, transactional, and behavioral data to inform optimization efforts Leverage cross-platform data sources to evaluate site and campaign performance Ensure data accuracy and consistency across reporting outputs Contribute to ongoing improvements in analytics processes and reporting efficiency Qualifications Bachelor's degree required 2+ years of experience in digital or Ecommerce analytics and/or A/B testing Strong analytical mindset with attention to detail Proficiency in Google Analytics and BigQuery (required) Experience with data visualization and analytics tools such as Excel, Tableau, Snowflake, or similar platforms Working knowledge of SQL (BigQuery syntax preferred) Familiarity with testing platforms such as Optimizely, Adobe Target, VWO, Monetate, or similar tools is a plus Experience analyzing Ecommerce performance, A/B tests, or personalization initiatives preferred Basic understanding of statistics and test measurement methodologies Ability to translate data into clear, concise reporting for stakeholders Strong communication skills and collaborative mindset Competencies Our Competencies for All Employees Courage Creativity Customer Focus Dealing with Ambiguity Drive for Results Interpersonal Savvy Learning on the Fly Our Competencies for All People Managers Strategic Agility Developing Direct Reports and Others Building Effective Teams Equal Opportunity Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant\'s or employee\'s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Americans with Disabilities Act (ADA) Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at View phone number on click.appcast.io or View email address on click.appcast.io Visit Tapestry, Inc. Base Pay Range $100,000.00-$115,000.00 Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401(k), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits. #J-18808-Ljbffr Tapestry, Inc.