Digital Communications Specialist

Digital Communications Specialist

Working at the Poudre Libraries is about being part of a dynamic organization that is transforming the community and having fun along the way. You'll be instrumental in helping our library customers connect to the ideas, information, and resources that spark their curiosity and support lifelong learning. More than 1 million people come through our doors each year and tens of thousands more access important library services online and through our outreach efforts, making the Library District – and its staff – an indispensable public resource. Come check us out!

As the Digital Communications Specialist, you will manage, coordinate, and evaluate digital communications and marketing campaigns for the Library District. Your work will involve creating digital content and coordinating many internal and external stakeholders and messages with a high-quality and measurable impact. As the Digital Communications Specialist, you will use a variety of media and digital platforms to highlight the District's mission, services, programs, and resources including social media, video, photography, email, and website platforms.

Essential Duties + Responsibilities

• Creates a welcoming environment for all customers and staff that fosters equity, diversity, and inclusion by seeking to understand, respect, and value individual differences.
• Demonstrates tactful and conscientious service to people of all ages, races, abilities, cultures, and genders.
• Develops and executes a digital communications strategy for the Library District in coordination with the Communications Director. Understands community needs and customer desires in order to align digital communications activities with the Library District strategic plan.
• Produces, implements, and monitors digital marketing campaigns across digital networks.
• Develops and manages digital content on social media, websites, email marketing platforms, and in-library digital displays.
• Manages marketing for the main Library website based on WordPress platform: creating content and designing webpages, implementing best web practices, and occasional HTML/CSS coding.
• Identifies and evaluates digital marketing statistics and outcomes, using collected information and impact data to guide direction and support strategic communications. Analyzes data and produces reports on the Library's social media platforms, email marketing, and Google Analytics to make recommendations on improving campaigns, engagement, and reach.
• Creates strategic internal and external communications that communicate the intended "brand" of the Library District in alignment with the Library District strategic plan.
• Provides photography and videography services as needed or requested by Library staff.
• Manages digital advertising in Meta Business Suite based on analytical results and Library needs.
• Coordinates and manages communications with external vendors, including language translators as needed.
• Coordinates with the Library District's graphic designer to finalize digital graphics.
• Helps enable staff to implement best practices for Library District communications and public relations.
• Coordinates content delivery with Communications Team for a consistent schedule of internal communications to facilitate an informed workplace and support staff engagement. Helps maintain the Communications SharePoint site.
• Represents the Library on community committees and projects as needed.
• Assists in community outreach activities during special events and strategic partnership activities.
• Helps to maintain safety, security and healthy environments in the library. Responds to facility hazards and emergencies according to protocols.
• Stays current on Poudre Libraries policies, processes, procedures, events, and technologies required to perform work duties. Participates in training and continuing education as needed.
• Performs other duties as assigned.

Knowledge, Skills + Abilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• Must possess excellent customer service experience and skills, including deescalating difficult patrons and navigating occasional volatile situations.
• Must possess excellent communication skills; ability to communicate effectively and appropriately with a diverse population, co-workers, and supervisor.
• Intermediate to advanced skills with Microsoft Office, SharePoint, and Teams technologies; desktop and mobile social media platforms; Zoom; Elementor for WordPress; and project management tools like Asana.
• Intermediate skills with graphic layout and image editing software in Adobe Creative Suite, including Photoshop, Lightroom, and Illustrator.
• Intermediate skills with HTML, CSS, and web design/development, particularly on the WordPress platform, to include SEO/SEM practices and Google Analytics.
• Intermediate skills with video and photography equipment.
• Basic to intermediate skills with video production and video software like Premiere Pro.
• Knowledge and expertise of digital media technologies and latest trends including data analysis.
• Knowledge of community relations and marketing methods, practices, and procedures.
• Advanced proofreading and editing skills.
• Knowledge of target marketing practices.
• Must demonstrate quality writing skills for copywriting, long-form, and short-form writing.
• Must be comfortable with public speaking.

Education + Experience

• Bachelor's degree in Journalism, Public Relations, Marketing, Advertising, or a related field from an accredited college or university is required.
• Minimum of two years of experience in public relations, communications, or marketing fields is required.

Certificates + Licenses

None

Language Abilities

• Ability to read, speak, and communicate in English fluently is required.
• Ability to read, speak, and communicate in Spanish fluently is desirable.
• Conversational ability in other languages is desirable.

Supervisory Responsibilities

This job has no supervisory responsibilities.

Work Environment + Physical Demands

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. While performing the duties of this job, the employee is exposed and/or required to:

• Work primarily in a public library environment and sometimes in community settings.
• The demands on the visual sense are very high.
• Regularly sit, stand, walk, use hands to handle or feel, lift and/or move up to 10 pounds, talk and hear.
• Regularly reach, lift and move arms above shoulder level.
• Occasionally lift and/or move materials weighing up to 30 pounds.
• Occasionally bend, stoop, kneel, crouch, crawl, climb, or balance.
• Concentrate on and complete tasks in the presence of distractions.
• Regularly operate a variety of standard office equipment including a computer, laptop and/or tablet PC, telephone, e-reader, calculator, point of sale system, bar code reader, copy and fax machines.
• Continuous and repetitive arm, hand, and eye movement.
• Moderate to loud noise levels.
• Travel to/from meetings and various locations.
• Work shifts vary and occur during all library operating hours.