Marketing Manager

Job Description

Do you want to help revolutionize a major industry? At Unibail-Rodamco-Westfield (URW), you’ll have the opportunity to impact the future of real estate by developing innovative and engaging places that reinvent being together. Come join a team that builds excitement about working at URW. You’ll get to work with leaders who are passionate about tackling changing consumer behavior with innovative experiences. All this bold vision means the company culture embraces evolution and change. We believe there is no "perfect" candidate and want to encourage applying even if all the requirements listed aren’t met. If you're passionate about URW and looking to learn and grow, then we look forward to reviewing your application!

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We are currently looking for our: Center Marketing Manager – Westfield Garden State Plaza, Paramus, NJ

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What We Offer

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The Marketing Manager is a hands-on, marketing role responsible for driving operational success and asset value within a shopping center environment. This role supports the execution of onsite traditional and digital marketing initiatives that increase traffic, sales, and customer engagement. Working closely with the Center General Manager (GM), The Regional Marketing Director, and cross-functional partners, the Marketing Manager plays a key role in positioning the Center as a vibrant, customer-centric destination.

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Scope

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Marketing Strategy & Execution

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• Support and execute day-to-day marketing and operational objectives aligned with established KPIs, brand standards, and business goals.
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• Lead hands-on execution of integrated marketing initiatives across digital, social, media, and on-site channels.
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• Support the development and implementation the Center’s annual Customer & Content Strategy (CCS), including local activation of national campaigns, Center positioning, and localized storytelling.
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• Plan, execute, and optimize digital marketing campaigns, including social media, paid media, email marketing, website content, and SEO/SEM initiatives.
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• Support media planning and buying (digital, social, out-of-home, and local media), ensuring efficient spend, performance tracking, and ROI optimization.
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Budget & Performance Management

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• Create, manage, and track the Center’s annual marketing budget, ensuring adherence to CAM and marketing expense guidelines in partnership with the GM
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• Analyze campaign performance, traffic, sales, and engagement data to inform optimization and future planning.
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• Prepare presentations, recaps, and reporting with a clear business and marketing performance focus.
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Retailer & Stakeholder Engagement

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• Build strong retailer relationships through regular in-person engagement and a deep understanding of retailer business objectives.
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• Proactively solicit retailer participation in marketing programs, digital campaigns, promotions, and events to drive mutual value.
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• Partner with Leasing, Facilities, Security, and Risk Management teams to support Center initiatives and operational excellence.
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Customer Experience & Community Engagement

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• Champion the customer journey, serving as the voice of the customer by translating insights into actionable marketing programs.
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• Support initiatives designed to increase traffic and sales, with emphasis on new store openings, retailer promotions, experiential events, and digital engagement.
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• Serve as an ambassador for the Center, supporting local community partnerships, non-profit outreach, influencers, and service providers.
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Operations & Compliance

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• Support the Shopping Center Management team with operational responsibilities, including Manager-on-Duty coverage as needed.
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• Ensure compliance with health, safety, labor, and environmental regulations.
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• Uphold corporate shopping center policies and procedures for both front- and back-of-house operations.
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Personal Attributes

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• Operates with integrity, authenticity, and accountability.
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• Agile, adaptable, and resilient in fast-paced environments.
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• Curious, growth-minded, and open to experimentation and continuous learning.
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What We’re Looking For

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• Minimum 3 years of experience in shopping center, retail, real estate, property management, hospitality, or related marketing roles.
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• Demonstrated interest or knowledge in real estate, retail development, leasing, or property operations.
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• Bachelor’s degree (B.A. or B.S.) or equivalent experience.
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Compensation

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• $80,000 -$110,000 per year + Discretionary Annual Bonus
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• Comprehensive Medical, Dental and Vision benefits
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• 6% match for 401k
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What is important to us

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Unibail-Rodamco-Westfield is an equal opportunity employer that embraces diversity of backgrounds, perspectives, experience, and skills. We believe that diversity plays an important part in the success of our business, and we are committed to creating an environment which respects, values, celebrates and makes the most of people’s differences.

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We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, and other legally protected characteristics.

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Join us in Creating Sustainable Places That Reinvent Being Together!