Performance Marketing Manager

Performance Marketing Manager

The Murray Road Agency is seeking a Performance Marketing Manager to lead the technology, AI and overall digital performance strategy that powers our clients' results. This individual will oversee Murray Road's Performance and Digital Marketing departments, setting the vision for how the agency uses platforms, data and emerging AI tools to work smarter and deliver stronger outcomes for our clients.

The ideal candidate is a hands-on leader who is comfortable managing a team, charting a new path for the agency—and working in the day-to-day from time to time. You should be curious about where marketing technology is headed, and experienced in performance, process and reporting. You will also be counted on to translate platform and technology advancements into practical, revenue-driving work for our clients. This role blends people leadership, marketing technology strategy and hands-on performance marketing expertise.

If you think you are the right match for the following opportunity, apply after reading the complete description.

This position is based in our Charleston, SC office. A personal passion for (or interest in) the outdoors, hunting, fishing, camping or shooting industry is a plus.

Responsibilities:

• Lead and grow Murray Road's Social, Email and Digital Marketing departments, with those team leads reporting directly to this role.
• Sharpen the agency's technology and AI strategy, identifying, vetting and implementing tools and platforms that improve performance, efficiency and client results.
• Own performance marketing strategy across paid and organic social, paid search, email and other digital channels, ensuring campaigns are built around clear goals and measurable outcomes.
• Champion the continued responsible adoption of AI across the agency, training and supporting teams as they incorporate AI tools into strategy, production and reporting workflows.
• Establish and maintain performance benchmarks, dashboards and reporting standards so client and internal teams have clear, consistent visibility into results.
• Partner with Account Management, Creative and Media teams to ensure performance strategy and technology are fully integrated into client programs.
• Monitor the marketing technology -landscape and proactively bring new opportunities, platforms and best practices to agency leadership and clients.
• Manage relationships with key platform partners and vendors (e.g., Meta, Google, TikTok, email/CRM platforms, AI and marketing technology providers).
• Oversee budgets, pacing and forecasting across digital channels and departments, ensuring efficient use of client media and technology spend.
• Coach, mentor and develop department leads and specialists, fostering a culture of experimentation, accountability and continuous improvement.
• Translate campaign and platform data into clear, actionable insights and recommendations for clients and internal stakeholders.
• Contribute to new business efforts by shaping performance marketing and AI/technology strategy for prospective clients.

Qualifications:

• Bachelor's degree in marketing, communications, business, or related field, or equivalent professional experience.
• Five plus (5+) years of performance marketing, digital marketing or marketing technology experience, including experience leading a team or managing managers.
• Proven expertise across paid social, paid search, email marketing and other performance digital channels.
• Hands-on experience with AI-powered marketing tools and a strong point of view on how AI can be applied to improve marketing performance and workflows.
• Strong command of analytics and reporting platforms (e.g., GA4, Meta Ads Manager, Google Ads, email/CRM platforms, dashboarding tools).
• Demonstrated ability to set strategy and translate it into department-level goals, workflows and accountability.
• Experience managing budgets, pacing and forecasting across multiple channels and accounts.
• Excellent written and verbal communication skills, with the ability to present strategy and results confidently to clients and leadership.
• Strong organizational skills and the ability to manage multiple departments, priorities and deadlines in a fast-moving agency environment.
• Proactive and solutions-oriented, with a track record of anticipating opportunities rather than simply reacting to requests.
• Comfortable working collaboratively across creative, account and media teams.
• Agency experience strongly preferred.

About Murray Road

• Murray Road is an equal opportunity employer. This position will be located in our Charleston, South Carolina office and will be in-person 100% of the time (no remote). Murray Road is a passionate and well-rounded marketing agency dedicated to the outdoor industry. If a consumer uses a product, technology or process to seek, hunt, fish, gather, cook, explore, push boundaries or for any other activity outside, we can and will market it. We also excel in retail environments both digitally and brick and mortar. We are an equal opportunity employer. xhyhwjd Murray Road offers competitive compensation and benefits and ample opportunities for personal and professional growth. Interested applicants should send a resume, cover letter and link to any relevant work to .