Senior Director, Product and Brand Communications New San Francisco, CA, USA

Senior Director, Product and Brand Communications

San Francisco, CA, USA

About the role

Chime is at an inflection point. We're the leader in consumer financial technology, trusted by more than 10 million members. Our next chapter will be built on the strength of our brand, our technology, and our products.

This role tells that story end to end. You'll lead Product & Brand Communications with a clear mandate: make Chime a household name, establish us as the innovator in consumer finance for the AI era, and show mainstream America the full breadth of what we've built for them. You'll drive a step change in our consumer and technology brand and scale the team that gets us there.

You're equally formidable dreaming up a brand campaign that gets the country talking and orchestrating an integrated product launch that makes a splash. You partner closely with Brand Marketing and Product Marketing leadership from the start, shaping campaigns and launches into one cohesive narrative and amplify it across channels. You bring sharp brand and product comms chops, bold ideas, and a bias for action.

As a member of the Communications leadership team, you'll report to the VP of External Communications and work closely with Marketing, Product, and Engineering leaders.

In this role, you can expect to:

• Set the strategy: Own an integrated product and brand communications strategy that drives the business and wins over consumers and the tech community alike.
• Mainstream the Chime brand: In close collaboration with Brand Marketing, turn brand partnerships, consumer insights, original research, and cultural moments into campaigns that generate sustained coverage.
• Own the product narrative: Work hand in hand with Product Marketing to drive 360-degree product launches, from messaging to media, influencer relations, and the owned and paid surround sound that turns each one into a buzzy moment.
• Build the team: Lead and develop a high-performing team and raise the bar for the function. Product and Brand Communications is a growth driver for Chime, and there's a lot of runway.
• Lead cross-functionally: Partner with Product Management, Engineering, Brand Marketing, Product Marketing, Content, and others, so every launch and campaign tells a clear story.
• Expand the spokesperson bench : Prepare Chime's product, technology, and marketing leaders for external communications opportunities, working closely with our Chief Technology Officer, Chief Product Officer, and Chief Marketing and Growth Officer and their teams.
• Keep Chime in the conversation: Cultivate relationships across national and local consumer, lifestyle, business, technology, and trade outlets. Direct external agencies to drive consistent coverage and bring campaigns to life.

To thrive in this role, you have:

• 12+ years of experience in product, consumer, or brand communications, or related marketing roles, preferably in consumer technology.
• A track record of leading product and brand communications functions, from large-scale consumer campaigns to major product launches.
• Deep media and influencer relationships across consumer, business, and technology outlets, with a history of landing stories that strengthen brand positioning.
• Experience partnering with creators, celebrities, or brands to generate earned media for consumer, corporate, or social impact campaigns.
• Proven leadership: you've developed high-performing teams, led cross-functional initiatives, and managed agency partners in fast-paced environments.
• Fluency in fintech and consumer technology, including how AI is changing products, consumer behavior, and communications.
• Exceptional writing, editing, and verbal communication skills. You write with personality and know how to make complex ideas clear and compelling.
• Experience advising C-suite executives and building effective partnerships with Marketing, Product, and Engineering teams.
• A degree in Communications, Public Relations, Marketing, Business, or a related field.

#LI-Onsite #LI-BE1

Below is the base salary offered for this role and level of experience. Full-time employees may also be eligible for bonus(es), competitive equity, and benefits. For commissioned roles, the base salary listed in this job description does not include incentive/variable pay. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

Wage Notice

$246,000 - $340,000 USD

A little about us

At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential.

We're a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner's mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members.

We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress.

We know that to achieve our mission, we must earn and keep people's trust—so we hold ourselves to the highest standards of integrity in everything we do. These aren't just words on a wall—our values are embedded in every aspect of our business, serving as a north star that guides us as we work to help millions achieve their financial potential.

Because if we don't—who will?

*Chime is a financial technology company, not a bank. Banking services provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC.

What we offer for our full-time, regular employees

• Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates.
• Benefits that support your work and life, including backup child, elder, and pet care and subsidized commuter benefits for eligible employees.
• Comprehensive health, financial, and wellbeing benefits designed to support you at every stage of life.
• Generous vacation policy and company-wide paid days off
• 1% of your time off to support local community organizations of your choice
• Annual wellness stipend to use towards eligible wellness related expenses
• Up to 22 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
• Access to family planning reimbursement
• A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress

We know that great work can’t be done without a diverse team and inclusive environment. That’s why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.

Chime is proud to be an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status, or any other legally protected basis under provincial, federal, state, and local laws, regulations, or ordinances. We will also consider qualified applicants with criminal histories in a manner consistent with the requirements of state and local laws, including the San Francisco Fair Chance Ordinance, Cook County Ordinance, NYC Fair Chance Act, and the LA City Fair Chance Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation during any stage of the application process, please contact: View email address on click.appcast.io .