Sr. Content & Editorial Manager

Overview Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us. The American Heart Association has an excellent opportunity for a Sr. Content and Editorial Manager at our office located in Dallas, TX. (Home-based work is available) The Sr. Content and Editorial Manager is the lead the content strategy for the American Heart Association's membership engagement and retention efforts. Using a data-driven approach, develop, produce, edit, and manage member-focused content across a variety of channels and formats, including web pages, articles, newsletters, webinars, continuing education programs, videos, resource guides, downloadable publications, and online community content. The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally. #TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X, and at heart.jobs. Responsibilities Develop and execute a comprehensive content strategy that supports membership acquisition, engagement, retention, and overall member value. Create, edit, and manage content across digital, print, video, webinar, email, and community platforms. Partner with Marketing to promote member content through newsletters, email campaigns, social media, websites, and other communication channels. Collaborate with departments across the Association to identify, develop, and leverage content opportunities that advance organizational and membership objectives. Lead and mentor content staff, freelance writers, editors, designers, and other contributors, including responsibility for coaching, workflow management, prioritization, and performance management. Establish and maintain editorial standards, ensuring content reflects the Association's brand, voice, quality expectations, and strategic priorities. Conduct ongoing content audits to ensure accuracy, relevance, consistency, and alignment with member needs and interests. Manage content-related budgets, contracts, freelancers, agencies, and external vendors. Monitor industry trends, content best practices, emerging technologies, and competitive activities across scientific, medical, healthcare, and professional associations. Measure and analyze content performance using engagement, retention, and conversion metrics, applying insights to continuously improve effectiveness. Partner with Membership leadership to identify content gaps, emerging member needs, and opportunities to strengthen the Association's membership value proposition. Qualifications Bachelor's degree or equivalent combination of education and experience. 5 years of relevant experience Five or more years of experience in content strategy, editorial management, publishing, content marketing, membership engagement, communications, or related fields. Demonstrated experience developing and executing multi-channel content strategies that increase audience engagement, acquisition, retention, or member/customer growth. Experience leading content teams and managing employees, freelancers, agencies, or cross-functional contributors. Exceptional writing, editing, proofreading, and storytelling skills across multiple formats, including articles, newsletters, webpages, videos, webinars, and digital resources. Strong understanding of audience development and content personalization strategies. Experience using analytics, audience insights, and performance metrics to evaluate content effectiveness and optimize engagement. Excellent project management skills with the ability to manage multiple priorities simultaneously and deliver high-quality work on schedule. Proven ability to collaborate effectively with marketing, membership, education, digital, and business stakeholders to achieve strategic objectives. Experience managing budgets, vendor relationships, contracts, and external content partners. Strong verbal and written communication skills, including the ability to influence stakeholders and present recommendations to senior leadership. Compensation & Benefits The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details. Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed. Performance and Recognition – You are rewarded for achieving success through annual salary planning and incentive programs; based on the type of experience Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation. Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. Heart U is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule. Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year. Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization. The American Heart Association’s 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the Association will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are. At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities. In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment. EOE/Protected Veterans/Persons with Disabilities Full Time #J-18808-Ljbffr American Heart Association