Brand Manager Traditional Smokefree

This position is at Philip Morris International

The selection process will be fully managed by Philip Morris International.

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Be a part of a revolutionary change! At Philip Morris International (PMI), we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future. With huge change, comes huge opportunity. So, if you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Our success depends on people who are committed to our purpose and have an appetite for progress. Our beautiful HQ in Stamford, CT is just steps away from the Stamford Metro-North Train Station and easily accessible from NYC. This position sits with our Swedish Match affiliate. The Brand Manager – Traditional Smokefree is responsible for planning, leading, and executing end‑to‑end brand and product management activities for PMI’s Traditional Smokefree portfolio in the U.S., in line with PMI’s smokefree ambition and business objectives. The role owns short‑ and long‑term brand plans, activation programs, and portfolio initiatives to deliver sustainable volume, share, and profit growth. Acting as the day‑to‑day brand steward, the Brand Manager champions a consumer‑centric, insight‑led approach, translating deep consumer understanding and market intelligence into actionable brand strategies and ensuring strong cross‑functional execution across on‑ and off‑line consumer touchpoints within a highly regulated environment Your ‘day to day’: * Develop and execute brand strategies and annual plans, translating consumer insights, category dynamics, and competitive intelligence into brand choices aligned with portfolio direction, brand positioning, and regulatory requirements * Lead day-to-day brand and product management for the Moist Snuff portfolio, including product configuration, packaging rejuvenations, portfolio optimization, line extensions, and innovation, leveraging in-market performance, consumer feedback, and data-driven insights * Manage brand website and lead digital campaigns across channels, ensuring a superior, consistent and compliant consumer journey across touchpoints * Oversee loyalty and engagement programs, including program design, content, and performance optimization * Leverage CRM and consumer data to drive acquisition, engagement, and retention * Partner with Finance to develop 1–3 year Long Range Plans, translating brand strategy into volume, share, and profit targets; collaborate on P&L inputs, including forecasting, performance tracking, and investment prioritization * Drive profitability through pricing, portfolio mix, and investment decisions in collaboration with Sales and Finance teams * Support business cases for investments and innovation, grounded in consumer value creation * Monitor competitive, category, consumer, and regulatory trends, and translate data and research into actionable, forward-looking insights that shape portfolio and brand strategies * Ensure insights are activated holistically across the consumer journey, protecting consistency between brand strategy, messaging, activation, and in‑market execution * Partner closely with Sales, Trade Marketing, Commercial Deployment, Business Control, R&D, Supply Chain, Legal, Digital, and Market Research teams to enable strong, consumer‑led go‑to‑market execution * Brief and manage advertising, digital, CRM, and promotional agencies with clear consumer‑centric objectives, ensuring strategic alignment, high‑quality output, and full regulatory compliance * Manage key internal and external stakeholders with a collaborative, ownership‑driven approach that balances consumer needs, regulatory constraints, and commercial realities * Act as a strong brand steward and consumer advocate for the Traditional Smokefree portfolio internally and externally Who we’re looking for: * Strong strategic and analytical skills with demonstrated ability to translate consumer insights into concrete brand and commercial actions * Proven ability to develop and execute consumer‑centric brand strategies across physical and digital touchpoints * Solid understanding of digital marketing, CRM, and loyalty mechanics, ideally within regulated environments * Strong communication, presentation, and influencing skills in cross‑functional, matrixed organizations * Demonstrated problem‑solving mindset and ability to manage multiple initiatives while keeping the consumer at the center * Advanced proficiency in Excel, PowerPoint, and syndicated retail data (e.g. Nielsen, MSAi, Circana etc) * Bachelor’s degree from an accredited four‑year college or university required. * MBA preferred. * Minimum 5 years of brand management experience or 5 years of sales management experience within CPG consumer goods, or regulated categories. * Experience working with agencies, digital platforms, and cross‑functional partners. * Exposure to highly regulated environments strongly preferred * Authorized to work in the US now and in the future without sponsorship Annual Base Salary Range: $132,000 - $165,000 What we offer * We offer a competitive base salary, annual bonus (applicable based on level of position), great medical, dental and vision coverage, 401k with a generous company match, incredible wellness benefits, commuter benefits, pet insurance, generous PTO, and much more! * We have implemented Smart Work, a hybrid model of working that promotes flexibility in the workplace. * Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. * Be part of an inclusive, diverse culture where everyone’s contribution is respected; Collaborate with some of the world’s best people and feel like you belong. * Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress. * Take pride in delivering our promise to society: To improve the lives of millions of smokers. PMI is an Equal Opportunity Employer. PMI is headquartered in Stamford, Conn., and its U.S. affiliates have more than 2,300 employees. PMI has been an entirely separate company from Altria and Philip Morris USA since 2008. PMI’s affiliates first entered the U.S. market following the company’s acquisition of Swedish Match in late 2022. Philip Morris International and its U.S. affiliates are working to deliver a smoke-free future. Since 2008, PMI has invested $12.5 billion globally to develop, scientifically substantiate and commercialize innovative smoke-free products for adults who would otherwise continue to smoke with the goal of transitioning legal-age consumers who smoke to better alternatives. In 2022, PMI acquired Swedish Match – a leader in oral nicotine delivery – creating a global smoke-free champion led by the IQOS and ZYN brands. The U.S. Food and Drug Administration has authorized versions of PMI’s IQOS electronically heated tobacco devices and Swedish Match’s General snus as Modified Risk Tobacco Products and renewal applications for these products are presently pending before the FDA. For more information, please visit and #PMIUS #LI-AP1

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