Analyst, Marketing

Title: Analyst, Marketing & Engagement Position Type: Fulltime Staff Search Type: External - minimum 7 days Department: 30R003 -StudentSuccess,Outreach&Opportunity Division: 5R0000 - Student Success, Engage &Oppor Position Location: Richmond Campus Driver Classification: Non-Driver FLSA: Exempt Schedule Type: Full Time (37.5 hrs per week ormore) Hours Per Week: 37.5 Additional Schedule Details: Some evenings andweekends required. Posted Salary Grade: Exempt - G23 Retirement: KTRS Contact Person: Dan Hendrickson Job Summary/Basic Functions The Marketing & Engagement Analyst is responsible foranalyzing, measuring, and optimizing EKU's student recruitment andengagement efforts. This role plays a key part in data-drivendecision-making, ensuring marketing campaigns, digital engagementstrategies, and student outreach efforts are highly effective,targeted, and continuously refined. Working closely with the Marketing Strategy, Digital Experience& Creative, and Communications & Content teams, theMarketing & Engagement Analyst uses data to evaluate campaignperformance, audience behavior, and conversion trends, providinginsights that enhance EKU's enrollment, retention, and studentsuccess initiatives. Minimum Qualifications Education: Bachelor's degree in Data Analytics,Marketing, Business, Communications, or a related field. Master's degree preferred. Experience: Experience can be substituted forspecific degree requirements but not educational level. Minimum twoyears of experience in marketing analytics, digital engagementanalysis, CRM data reporting, or market research. Experience with Technolutions Slate or similar CRM platformspreferred. Strong background in data visualization, performance tracking, andpredictive analytics. Job Duties 40% - Monitors and analyzes marketing and student engagementmetrics across digital platforms, CRM campaigns, email marketing,social media, and paid advertising. Develops dashboards and reportsusing Technolutions Slate, Google Analytics, CRM data, and otheranalytics tools to track campaign effectiveness, audienceengagement, and conversion rates. Provides actionable insights tooptimize marketing and recruitment strategies, ensuring continuousimprovement. - (Essential) 30% - Conducts research on prospective student behaviors,trends in higher education marketing, and competitive positioningto inform marketing strategy. Uses data-driven methodologies todevelop audience segmentation models, personas, and engagementstrategies for targeted marketing. Analyzes retention andpersistence data to identify key touchpoints for engagement andcommunication. - (Essential) 20% - Works with the Marketing Strategy team to implement A/Btesting, automation workflows, and behavioral triggers to improveengagement and conversion rates. Assesses email, web, and digitalad performance, recommending refinements based on data insights.Monitors engagement trends and adjusts marketing strategies basedon real-time analytics. - (Essential) 10% - Partners with Admissions, Enrollment Management, StudentSuccess, and Institutional Research to ensure data alignment andstrategic decision-making. Supports the Associate Director inmarketing performance reviews and strategic planning efforts.Recommends process improvements to enhance data collection,reporting, and analytics integration within marketing workflows. -(Essential) Sponsorship: This position is not eligible forvisa sponsorship. Funding Source: Institutional Open Until Filled: Yes EEO Statement Eastern Kentucky University is an Equal Opportunity employer andeducational institution and does not discriminate on the basis ofage (40 and over), race, color, religion, sex, sexual orientation,gender identity, gender expression, pregnancy, ethnicity,disability, national origin, veteran status, or genetic informationin the admission to, or participation in, any educational programor activity (e.g., athletics, academics and housing) which itconducts or any employment policy or practice. Background Check Statement Offers of employment are contingent upon a satisfactory backgroundcheck. #J-18808-Ljbffr