Senior Marketing Specialist - Growth (Brightflag)

Senior Marketing Specialist – Brightflag The Opportunity Brightflag is looking for a Senior Marketing Specialist to manage the execution of two of our growth levers: email and paid media. This is a hands‑on role — you’ll build campaigns yourself, rather than directing others to build them. You’ll partner with the broader Marketing, RevOps, and Product teams to align paid and owned programs with product launches, campaigns, and pipeline targets. You’ll report performance against shared goals like lead quality (think ICP‑fit accounts) and pipeline contribution. This is a hybrid role: 2-3 days a week in our NYC (Financial District) office (with incredible views!). What You Will Be Doing Manage the execution of email marketing programs end-to-end in HubSpot — building, optimizing copy for conversion (with support from the content team), QA, sending, and reporting. Build segmentation lists and personalization tactics that improve conversion and overall performance. Run experiments and document learnings (subject line standards, copy length, CTA hierarchy, personalization use cases) and share findings with the broader marketing team so it compounds beyond your own campaigns. Maintain strong email list hygiene and deliverability practices. Manage paid execution across Google Ads, Reddit Ads, LinkedIn Ads, G2, and emerging channels (e.g. ChatGPT ads) to drive pipeline across segments. Define targeting and retargeting audiences (with Demand Gen support), build the assets yourself — pull a compelling angle from copy the content team provides, direct the visuals, and cut short video when needed. Then launch, monitor, and optimize based on performance. Set up conversion tracking, bid strategy, and attribution reporting. Skills & Experience 4+ years of hands on experience in paid acquisition and growth marketing, ideally in B2B SaaS or performance marketing agency experience Strong instincts for what makes owned and paid programs convert Deep knowledge of Google Ads and LinkedIn Ads (Reddit, G2, and ChatGPT ads a plus) Strong HubSpot experience — you will build and send campaigns independently including segmentation, smart content, forms, sequences, and reporting Real, sustained experience building and iterating on both email and paid campaigns — long enough to test a hypothesis and learn from it Experience using AI to accelerate creative development, uncover insights, and optimize at scale Understanding of enterprise sales with long, multi-stakeholder buying cycles Excellent cross‑functional collaboration skills — comfortable working with RevOp, Product Marketing, Content, and Demand Gen Strong project management skills — able to run multiple concurrent campaigns Critical thinker who interrogates the work rather than just executing playbooks The following are a bonus! Reddit, G2, and ChatGPT Ads experience Clay experience Life @ Brightflag We’re growing fast and so is the experience we can offer you: the excitement and pace of a fast‑growing company, without the risk. A huge opportunity to make a real impact, to shape what we do and where we are going. The exposure and challenge you need to learn, grow and progress your career in a high growth environment. A sound, helpful team, in a friendly, values‑driven and inclusive environment. Competitive salary. 15 days PTO. Competitive base salary with 100,000 - 130,000 plus bonus (Geo and experience dependent). 401(k) plan with company match. Comprehensive health insurance, life insurance and long term illness/income protection. Wellbeing program & stipend. We are a diverse and inclusive bunch of people. We welcome diverse perspectives and people who make every day count and strive for constant improvemen. We do not discriminate based on gender, ethnicity, sexual orientation, religion, civil or family status, age, disability, or race. About Brightflag Hi, we’re Brightflag, the AI-powered, enterprise legal management platform that helps corporate legal departments operate with greater clarity, efficiency, and control. Powered by our patented AI, which was developed with over 100,000 hours of legal and engineering expertise, and supported by our best-in-class Customer Success teams, Brightflag enables in‑house legal teams to streamline operations, manage matters and spend, and collaborate more effectively with outside counsel. Today, Brightflag is trusted by leading global organizations and forms part of the Legal & Regulatory division of Wolters Kluwer, a global provider of professional information, software solutions, and services. You can learn more about Brightflag here. Our Interview Practices To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you— not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in‑person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process. Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process. Compensation Compensation: $85,600.00 - $149,400.00 USD This role is eligible for Bonus. Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process. Additional Information Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. If making a difference matters to you, then you matter to us. Join us, at Wolters Kluwer, and be part of a dynamic global technology company that makes a difference every day. We’re innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most. You’ll make a real difference in the lives of millions of people. Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world. You can thrive at Wolters Kluwer, where diversity is core to our collective strength and high performance. Be your unique self, share your creative ideas, do your best work, and take time to grow in our caring and inclusive culture where you can belong. Wolters Kluwer reported 2025 annual revenues of €6.1 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs more than 21,000 people worldwide. Our customers work in industries that impact the lives of millions of people every single day. Our mission is to empower our professional customers with the AI-powered solutions they need to make critical decisions, achieve successful outcomes, and increase productivity. We deliver trusted, AI-powered expert solutions that combine deep domain knowledge, proprietary content, and advanced technology to provide expert-validated insights, automate workflows, and drive better outcomes. Today, nearly 70% of our digital revenues come from AI-powered solutions, reflecting our strategic focus on embedding AI into professional workflows and delivering measurable productivity gains. We are committed to helping professionals navigate complexity, improve the way they work, and solve critical challenges through cloud-based, AI-powered platforms that integrate seamlessly into their workflows and ecosystems. Our solutions are designed to deliver impact when it matters most, especially in high-stakes environments where accuracy and trust are essential. With a nearly 190-year legacy, Wolters Kluwer continues to evolve its portfolio of digital solutions and services to meet the changing needs of professionals worldwide, enabling them to work faster, make smarter decisions, and deliver better outcomes. For more information about our solutions and organization, visit or follow us on LinkedIn, Instagram and Facebook. Wolters Kluwer has a dedicated team of experienced talent acquisition professionals who are ready to hear what makes you tick and share how Wolters Kluwer can help you achieve your goals and ambitions. As a global organization, we recognize that solving a wide range of complex problems requires diverse perspectives and innovative thinking. We know that bringing our best to our customers, communities, and other key stakeholders requires a highly engaged and talented workforce – one that represents the diversity of those we serve and the communities where we live and work. We aim to provide a welcoming environment and equitable opportunities for all employees regardless of background, nationality, race, ethnicity, gender, gender identity, age, sexual orientation, marital status, disability, or religion. This principle is ingrained in our company values and articulated in our Code of Business Ethics. At Wolters Kluwer, you’ll feel valued for your contributions, and you’ll know that your health, safety, and well-being are important to us. Our well-being benefits provide tools, programs, and resources to help our diverse employees feel healthy, happy, safe, and prosperous. Our global Together we thrive well-being program reflects our commitment to supporting colleagues across physical, mental, social, and financial well-being. That commitment has been recognized externally through Ragan’s Top Places to Work for Employee Wellbeing: Large Organization in 2024. More recently, Wolters Kluwer was recognized by Forbes as one of America’s Best Large Employers 2026 and America’s Best Employers for Engineers 2026. In 2025, Wolters Kluwer was also recognized by Forbes as one of America’s Best Employers for Women. To ensure we continue to drive innovation that enables us to develop products and services to best serve our customers, we cultivate a workplace culture rooted in mutual respect, bringing forward insights from a wide range of backgrounds, perspectives, and experiences. We are also committed to complying with laws requiring equal opportunity in hiring, promotion, and other employment decisions. All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law, and we do not tolerate discrimination on any of these bases. #J-18808-Ljbffr Wolters Kluwer N.V.