Marketing Manager

Growth Marketing Lead

Democracy Docket is seeking a Growth Marketing Lead to drive our marketing strategy across our newsletter products, paid membership, events and brand awareness. You'll be the marketing engine behind a subscription-driven business that reaches 460,000+ subscribers, including 67,000+ paid members.

You understand our business, audience and niche editorial focus — and you're passionate about our mission as an unapologetically pro-democracy newsroom dedicated to covering voting and elections in the courts. You'll be responsible for executing all marketing strategies, from creative email copy to attention-grabbing calls-to-action to compelling event promotion.

This is an exciting opportunity to combine sharp copywriting and creative instincts with strategic thinking, directly influencing the growth and success of our fast-growing subscription-based newsroom. You'll partner with the Audience Growth team to align campaign messaging across channels and report to the Director of Subscription Strategy & Product.

Key Responsibilities

• Lead email marketing campaigns from concept to completion, in close collaboration with the Subscription & Product Team
• Develop and A/B test conversion-focused copy across the full funnel, including emails, newsletter CTAs, pop-ups and landing pages
• Stay on top of the news cycle and adapt marketing copy to capitalize on breaking news moments
• Drive free-to-paid conversion and VIP upsell strategies, moving subscribers into paid membership and members into VIP
• Build and manage copy for lifecycle campaigns, including welcome, win back, abandoned cart and post-renewal journeys, working closely with our Marketing Operations & CRM Strategist
• Craft promotional copy and strategy for events across our free and paid audiences
• Lead survey promotion and translate insights into sharper messaging and segmentation
• Plan and execute limited-time sales and promotions, including new product launches
• Monitor and report on campaign performance to optimize future strategies
• Collaborate with the Audience Growth team to carry messaging across channels

Required Qualifications

• At least 5 years of experience in marketing, growth or lifecycle roles, ideally in a subscription-based news or media company
• Strong copywriter who can match a defined brand voice and adapt tone across marketing channels
• Experience building email campaigns in an ESP, like HubSpot
• Comfortable analyzing campaign performance and running A/B tests to inform future strategies
• Familiarity with Google Analytics and Google Tag Manager, preferred but not required
• Proven ability to employ email marketing tactics to convert free audiences to paid
• Organized, detail-oriented self-starter who can juggle multiple concurrent campaigns and deadlines
• Collaborative, team player who can give clear creative direction and work across teams
• Passion for politics, news and/or voting rights and democracy

Work Environment This is a full-time role based out of our Jersey City office. Our core business hours are 9am-6pm, and we currently operate on a hybrid schedule, with remote work on Mondays and Fridays and in-office days on Tuesdays, Wednesdays, and Thursdays.

REQUIRED: To apply, please complete the application and attach a resume and cover letter.

Why You'll Love Working Here

At Democracy Docket, we believe great work starts with people who feel supported, valued, and able to thrive. We're a collaborative, mission-driven team that values transparency, care for one another, and doing work that truly matters. We offer a competitive and people-first benefits package designed to support your health, financial security, and life outside of work:

• Merit-based annual bonus eligibility
• 100% employer-paid medical, dental, and vision premiums for employees
• 401(k) with 6% company match, available after 3 months
• Commuter benefits to help with your daily travel
• Generous paid time off, including:
• 18 days of PTO per year (increasing with tenure)
• 10 paid Health & Wellness days annually
• 2 paid personal days annually
• 11 paid holidays, observed per company policy

We're committed to creating a workplace where you can do meaningful, impactful work - without sacrificing your well-being.

Salary Range: $95,000-$120,000

Democracy Docket is an equal opportunity employer. We are committed to creating a diverse and inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by applicable laws.