Growth Marketing Lead

Manage and develop the growth marketing team, setting clear goals, providing coaching, and fostering a culture of accountability and innovation. Own and evolve Gusto's customer referral program from strategy and incentive design, to measurement and optimization, driving meaningful new customer acquisition and revenue through word-of-mouth and network effects. Build and run a rigorous experimentation roadmap, using advanced testing and data analysis to identify growth levers and scale what works. Scout, pilot, and scale emerging acquisition channels, bringing rigor to what gets tested and moving quickly from hypothesis to results. Partner with the Web Marketing team to surface and prioritize conversion experiments, translating referral and emerging channel performance data into landing page hypotheses and post-click optimizations that improve acquisition outcomes. Partner cross-functionally with Growth, Product, Sales, RevOps, and Data teams to align growth programs with business priorities and optimize the full funnel from awareness to activation. Use AI tools as a consistent, habitual part of your workflow, generating referral program briefs, developing incentive copy variants, accelerating channel research, and building reusable systems that scale best practices across the team. Report on program performance to senior leadership, distilling complex data into clear insights and concrete recommendations. Requirements 10+ years of experience in growth marketing, demand generation, or performance marketing Demonstrated success building and scaling customer acquisition programs (referral, affiliate, and/or word-of-mouth) from concept to measurable growth Working knowledge of paid acquisition channels (SEM, paid social, ABM, etc.) and a strong grasp of full-funnel growth strategy Strong analytical skills with the ability to translate data into decisions; experience with tools like Salesforce, Amplitude, redash, or similar platforms is a plus AI-fluent in practice, not just in theory; you use AI tools consistently in your day-to-day workflow to accelerate briefs, copy, program design, and analysis Exceptional communicator who can influence across teams and present clearly to executive audiences Bachelor's degree or equivalent experience; MBA or quantitative background is a plus. #J-18808-Ljbffr