Senior Manager, Global Cloud Campaigns

Job Category Marketing & Communications Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce. About The Role The Global Cloud Campaigns (GCC) team is seeking a strategic, highly collaborative Senior Manager to lead integrated campaign strategy for an assigned portfolio of Salesforce products and solutions. As the primary campaign partner to Product Marketing, you will translate business priorities, customer insights, and growth opportunities into cohesive, full-funnel campaign strategies. You’ll lead campaigns from planning through activation and optimization, working across Product Marketing, Creative, Content, Paid Media, Social, Field Marketing, and Program Management to bring globally scalable programs to market. This role requires both strategic vision and executional rigor. The right candidate can identify the customer and business problems a campaign must solve, build a connected journey around those priorities, and mobilize cross-functional teams to deliver measurable results. Key Responsibilities Integrated Campaign Strategy Own the end-to-end integrated campaign strategy for an assigned portfolio, including annual and quarterly planning. Translate business priorities, audience insights, and customer buying triggers into differentiated campaign narratives and activation plans. Develop full-funnel customer journeys that connect brand, product, demand generation, and field activation. Lead journey gap analyses to identify opportunities across audiences, messaging, content, offers, channels, and lifecycle stages. Establish campaign objectives, audience priorities, value propositions, and success measures in partnership with Product Marketing and GCC leadership. Create content and offer prioritization frameworks based on customer needs, journey gaps, and potential business impact. Campaign Development and Activation Lead campaigns from strategy and creative development through launch, optimization, and performance review. Develop campaign plans, strategic briefs, bills of materials, activation guides, and channel-targeting frameworks. Guide the creative development process, including briefing, kickoff, stakeholder alignment, quality assurance, and launch readiness. Identify opportunities to extend campaign content through webinars, syndication, localization, and regional activation. Ensure campaign narratives and experiences remain connected and consistent across channels, markets, and stages of the customer journey. Paid Media and Offer Strategy Partner with Paid Media teams to develop audience, channel, investment, and offer strategies aligned with campaign priorities. Define and prioritize offers across quarterly campaign cycles. Maintain a clear, centralized view of active and upcoming offers for Product Marketing and activation teams. Use campaign and media performance insights to optimize audience targeting, content, offers, and investment. Product Marketing and Cross-Functional Leadership Serve as a trusted strategic partner to Product Marketing leaders. Maintain a strong understanding of product strategy, growth priorities, pipeline needs, customer challenges, and executive objectives. Represent the Global Cloud Campaigns perspective in planning sessions, QBRs, MBRs, town halls, and other key operating rhythms. Align Creative, Content, Social, Paid Media, Field Marketing, Sales, and regional teams around a shared campaign strategy. Influence priorities and drive decisions across a highly matrixed global organization. Program Leadership and Stakeholder Enablement Lead cross-functional campaign kickoffs, partner reviews, and activation-planning sessions. Equip Sales, Field Marketing, and global operating units with the strategy, messaging, content, and guidance needed to activate campaigns effectively. Partner with Social and Field Marketing teams to coordinate promotional calendars, email programs, and regional activation. Anticipate risks, resolve dependencies, and maintain momentum across complex, multi-stakeholder initiatives. Support the onboarding and development of team members across the Global Cloud Campaigns organization. Measurement and Optimization Establish campaign KPIs and measurement plans aligned with business and customer objectives. Analyze performance across channels, audiences, regions, and stages of the funnel to identify opportunities for optimization. Translate data into actionable recommendations that improve engagement, conversion, pipeline, and overall campaign effectiveness. Deliver clear, executive-ready performance narratives for leadership reviews and quarterly business discussions. What We’re Looking For Required Qualifications 7+ years of experience in integrated campaign strategy, integrated marketing, or campaign management within a B2B enterprise environment. Demonstrated success leading complex, full-funnel campaigns with end-to-end accountability. Experience translating business priorities and customer insights into differentiated campaign strategies. Proven ability to lead and influence within a large, global, matrixed organization. Strong cross-functional leadership skills across Product Marketing, Creative, Content, Paid Media, Sales, and Field Marketing. Experience developing customer journeys, campaign briefs, activation frameworks, bills of materials, and global enablement plans. Strong analytical skills and experience measuring, communicating, and optimizing campaign performance. Ability to navigate ambiguity, solve complex problems, and drive progress with a high degree of independence. Excellent written, verbal, and executive communication skills. Preferred Qualifications Familiarity with enterprise technology, SaaS, CRM, AI, data, or related product categories and buyer journeys. Experience developing account-based marketing strategies and programs. Experience with analyst, publisher, or vendor-led programs, including content-syndication partnerships. Knowledge of paid-media planning, audience strategy, offer development, and campaign optimization. Strong program-management capabilities and a track record of delivering complex campaigns across multiple teams and markets. About The Ideal Candidate You are a seasoned integrated marketer who combines strategic vision with executional discipline. You understand how to move from a broad business priority to a focused customer problem, a compelling campaign idea, and a connected journey that delivers measurable results. You are equally comfortable advising senior leaders, shaping strategy with Product Marketing, and working alongside activation teams to bring campaigns to life. You thrive in complexity, create clarity from ambiguity, and know how to align diverse stakeholders around a common goal. Most importantly, you are motivated by impact: building campaigns that help customers recognize their challenges, understand why change is needed, and see Salesforce as the right partner to help them move forward. Unleash Your Potential When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Accommodations If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form. Posting Statement Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education. In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $143,400 - $216,900 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable. #J-18808-Ljbffr Salesforce