Staff Brand Designer

Staff Brand Designer

Webflow is the agentic web marketing platform for modern marketing teams, helping organizations build, manage, and optimize high-performing web experiences that drive predictable growth and strengthen brand trust. Building at Webflow will need grit, because we move fast, without ever sacrificing craft or quality.

We're looking for a Staff Brand Designer who works in the space between brand and web—someone who can hold a brand idea and build it themselves. Our marketing site is where most people meet Webflow, which makes it the primary surface of our brand rather than a place we put finished work. You'll design that experience and take it all the way into production on our own platform. The brand doesn't stop at the site, though—it shows up in campaigns, conference environments, film, and the product itself—and you'll work across those surfaces too. The border between those disciplines is disappearing in practice: a conference identity now ships as a motion system and a site in the same breath, and an announcement has to hold in a keynote and a viewport in the same week. This role also sits closest to the edge of what's newly possible, so we care most about someone who is already experimenting—putting AI and agentic tooling to real use and bringing back what holds up. You'll sit on Brand Studio, Webflow's in-house creative team, as a senior individual contributor working alongside brand designers, motion, and marketing partners.

About the Role

• Location: Remote-first (United States; BC & ON, Canada)
• Full-time
• Permanent
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate's geographic location, job-related experience, knowledge, qualifications, and skills.
• United States (all figures cited below are in USD and pertain to workers in the United States)
• Zone A: $162,500 - $195,000
• Zone B: $153,300 - $184,000
• Zone C: $143,300 - $172,000
• Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada)
• 177,000 - 213,000

This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

• Application Information:
• Application deadline: applications accepted on an ongoing basis until position is closed and filled
• This posting is for an existing vacancy
• Reporting to the Manager, Brand Studio

As a Staff Brand Designer, you'll…

Design the web as our primary brand surface

• Treat webflow.com as the place most people meet the brand, and design it as an experience rather than a stack of sections.
• Shape pacing, narrative, and flow across a visitor's path, not just the layout of individual pages.
• Express the brand through behavior—type, motion, interaction, and state—not only through how a frame looks at rest.
• Extend the brand system into web-native patterns and components that other designers and marketers can use without you in the room.

Work in the space between brand and web

• Design and build in the same motion, carrying work from brand idea to shipped page without handing it off at the seam.
• Act as the primary technical owner of Webflow's marketing surface area, from CMS architecture to component systems to publishing workflow.
• Build on Webflow as our most sophisticated customer, so the site stands as proof of what the platform can do rather than an exception to it.
• Hold the craft bar on brand expression and the technical bar on implementation at the same time, and know when the two are in tension.
• Make architectural calls that balance ambition against performance, scalability, and the cost of maintaining them a year from now.
• Ship launches, campaign pages, and fixes with speed and accuracy under real deadline pressure, including moments like Webflow Conf, and own performance, accessibility, and SEO health as ongoing commitments.

Work across the brand's other surfaces

• Bring the same standard to work that isn't a website: campaign systems, conference environments, editorial, film, and the brand's expression inside the product.
• Design for coherence across surfaces, so an idea that starts on the site still holds up in a keynote, a video, or a physical space.
• Understand how a brand system has to behave differently in each medium, and help evolve the system itself rather than only its web expression.

Experiment, and put what works into production

• Work in the open with AI-assisted design and development, generative code, and agentic build tooling, and bring back what actually holds up under a quality bar.
• Explore advanced and pre-release platform capabilities and ship them ahead of the market.
• Build the experiments that make an argument—a working prototype that settles a debate faster than a deck would.
• Use generative and agentic tooling where it closes the gap between designing a system and building it, which is increasingly the same act.
• Develop the team's practice as you go, so a tool you proved out this month is something everyone is using next month.
• Feed real practitioner insight back to Product and Engineering, because you're building on the thing we sell.

Unblock the business

• Partner with Brand Studio, Product Marketing, Growth, Legal, and Events to get campaigns and launches live without compromising the site.
• Reduce dependency bottlenecks by making your expertise available early, when decisions are still cheap to change.
• Mentor designers and marketers through pairing, feedback, and the systems and guardrails you build for them.
• Translate technical constraints into plain language so non-technical partners can make good tradeoffs themselves.

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About You

Requirements:

• BS/BA college degree or relevant experience
• 8+ years of experience spanning brand design and web design or development, with work that clearly shows both
• Demonstrated experience designing marketing websites as a primary surface of a brand—narrative, flow, and interaction across a journey, not just individual page layouts
• Deep, demonstrable Webflow expertise, including complex CMS structures, components, interactions, performance work, and system-level thinking
• Experience contributing to brand work beyond websites—campaigns, environments, editorial, motion, or product surfaces—with a view on how a brand system has to change shape in each
• Active AI fluency: you are already using AI and agentic tooling in real production work, and can show what you have built with it, what you have thrown away, and how you tell those apart
• Familiarity with code: you read HTML and CSS comfortably, can follow and adapt JavaScript, and are not stuck when a build needs to go past the visual editor. Professional development experience is not required.
• A portfolio that shows both identity-level craft and shipped, high-traffic sites you can speak to at the architecture level

You'll thrive as a Staff Brand Designer if you:

• Think about a website as an experience with pacing and narrative, rather than a