Director of Marketing

Director of Marketing SOL Mental Health | Denver, CO Total Cash Compensation (Base plus Bonus): $125,000 - $150,000

ABOUT THE ROLE

SOL Mental Health is looking for the next great Healthcare Marketing leader to help us propel our brand, our story, and our growth!!! The status quo in mental health care does not consistently deliver the experience and outcomes people deserve. We seek to do things differently, to set a course for the horizon and establish a new bar for excellence in mental health care. We’re a fast-growing, multi-state outpatient mental health group focused on expanding access to high-quality therapy and psychiatry that’s both clinically rigorous and human. By investing deeply in our clinicians, we help more people get the support they need and deserve. You’ll play a critical role in that mission. Your marketing, communications, and growth work will be how patients, partners, and future employees discover who we are and what’s possible through better mental health care. We’re looking for a Director of Marketing who’s excited to build alongside us. In this role, you’ll partner closely with our VP of Communications, SVP of Growth, and CEO to develop and execute integrated marketing strategies, oversee external partners and vendors, and help build scalable systems and infrastructure that allow a lean team to drive outsized impact for a fast-growing organization. This is an opportunity to step into meaningful ownership from day one, with a path for career growth. If you’re energized by building, scaling, and doing mission-driven work with a high-performing team, we’d love to meet you.

WHAT YOU'LL OWN

SEO, AEO & Website Content Develop and oversee SOL’s organic search and local visibility strategy, including keyword strategy, content prioritization, directory management, and performance optimizations across all digital channels. Lead initiatives related to AI-enabled search discoverability and emerging search technologies to strengthen SOL’s digital presence. Manage external SEO partners and agencies, using performance data and business priorities to guide strategy and execution. Oversee and expand website content strategy and optimization efforts to support patient acquisition, referral growth and brand consistency Sales Enablement for the Business Development Team Develop scalable sales enablement strategies(i.e. marketing playbook) that supports our business development team Partner with our business development leaders to build sales materials for outreach campaigns to support their efforts to establish provider relationships: outreach sequences, leave-behinds, digital assets, event support Build plug-and-play marketing playbooks for new care center openings Email Marketing — Providers & Patients Build and manage email marketing campaigns to our referral provider network in partnership with regional leaders Develop patient cultivation journeys — nurturing the audience that already loves us and drives word-of-mouth referrals Create standardized process and frameworks, including templates, sequences, and reporting, so campaigns become repeatable, to support scalability Organic Social Develop and activate SOL's organic social strategy; creating plans to increase followers and engagement Repurpose existing content across platforms so what we create travels further AI-Enabled Marketing Operations Use AI tools fluently and practically to accelerate content creation, campaign development, and reporting Help build, maintain, and improve SOL's AI marketing agents Flag where AI is helping and where it isn't; bring ideas for how we use it better

WHAT SUCCESS LOOKS LIKE IN 90 DAYS

Provider email campaigns are running on a consistent cadence with open/click reporting in place. A content calendar exists and is being executed — blog, social, and web updates are no longer ad hoc. BD team has a refreshed toolkit of sales enablement assets they're actively using. The SEO guidance for our firm is established. You know our brand voice, our audiences, and our contractors — and the team is rowing in the same direction.

WHO YOU ARE

You are a strong writer, sharp editor, and organized executor. You don't need to be told what to do next — you look at the gap and get after it. You're fluent in digital marketing channels and comfortable experimenting with AI tools as part of your daily workflow. You probably have a background in growth marketing, content, digital marketing, or communications — ideally with some healthcare or health-adjacent experience. You've managed contractors or small teams before. You know how to make content useful, not just plentiful. You’re a systems thinker who quickly gets to the root of the issues and who loves solving problems. You get incredibly jazzed seeing something you create have sustainable impact and are quick to celebrate your peers when they do the same.

QUALIFICATIONS

Required 9+ years of progressive experience in marketing, content, digital, or communications — with clear examples of execution and strategy Exceptional writing and editing skills; strong instincts for brand voice, clarity, and audience Hands-on experience with email marketing platforms Working knowledge of SEO — you understand keywords, on-page optimization, and content strategy Experience managing organic social accounts across at least two platforms Demonstrated comfort using AI tools (ChatGPT, Claude, or similar) in a professional setting Strong project management skills; you can juggle multiple workstreams to completion Ability to work cross-functionally with growth, operations, clinical, and leadership stakeholders Experience managing contractors, agencies, or direct reports, including oversight of deliverables

ABOUT SOL MENTAL HEALTH

At SOL Mental Health, we’re redefining what’s possible in mental health care—starting with you. As an early-phase organization with ambitious goals, we offer something rare: the chance to truly own your function and make a lasting impact on an industry that desperately needs innovation. Your Contributions Matter Here. We understand that exceptional mental healthcare requires more than just talented clinicians. It demands a foundation of operational excellence, innovative thinking, and robust support systems—areas where your expertise becomes invaluable. At SOL, you'll find: True ownership opportunities in a growing organization where your ideas can become organizational standards Direct access to passionate executive leadership committed to building both an exceptional service and an exceptional workplace Career development pathways that evolve as we grow, with opportunities emerging faster than in established organizations Cross-functional collaboration that exposes you to multiple aspects of healthcare innovation and practice management Why Building Something New Matters Building a leading mental health practice is challenging—we don't pretend otherwise. But when passionate professionals unite under a common mission, exceptional things happen. Your contributions at SOL won't disappear into the machinery of a large organization; they'll visibly shape our practices, culture, and success. Our Culture: How We Show Up Every Day Our values guide every interaction—with each other, with our patients, and with our communities. We Lead with Heart We Look for the Good We Strengthen Each Other We Strive for Excellence We Break New Ground Benefits Medical, dental, and vision insurance Flexible Spending Accounts (FSA) & Health Savings Accounts (HSA) Paid Time Off & 10 Paid Holidays 401(k) with employer match Short & long-term disability Life insurance Professional liability insurance Employee Assistance Program (EAP) Compensation | The estimated annual compensation for this role (base plus bonus) is $125,000 - $150,000 Commitment to Inclusion We’re committed to building a diverse, inclusive workplace where everyone feels valued and supported. Apply today and help shape the future of mental health care.