Brand Designer

Description

Summary:

Reporting to the Director of Marketing, the Brand Designer will lead the visual strategy for Norix and Tonik, giving each brand its own distinct identity backed by Norix’s manufacturing expertise. We’re looking for someone with a sharp eye who loves big-picture brand work and brings strong attention to detail. This hands-on role sets the creative direction and brand standards for campaigns, the website, digital, print, trade shows, and sales materials, collaborating closely with Creative Services, Digital Marketing, Market Insights, Product Management, and Sales.

Supervisory Responsibilities: No

Essential Functions:

• Lead the overall visual strategy for Norix and Tonik, defining how each brand looks, feels, and evolves in the market.
• Give Norix and Tonik each a distinct brand identity while reinforcing their connection through Norix manufacturing, keeping both consistent and on strategy across all touchpoints.
• Develop and maintain brand standards, partnering with Creative Services and other teams so they’re applied consistently.
• Bring fresh ideas and current design trends relevant to Norix and Tonik's core markets, and work with Market Insights to translate their findings into creative that help elevate how both brands show up in the market.
• Collaborate on the creative process, setting the visual direction for brand and campaign work.
• Partner with Product Management and Creative Services on product launches, setting the brand look and feel for each release so launch materials stay on brand.
• Collaborate on the visual direction for product renders and environments, helping ensure the final outputs reflect each brand's look and standards.
• Develop design concepts to support print and digital campaigns.
• Design brand and campaign assets across print, digital, web, social, email, video, events, and trade publications, including corporate materials and presentations.
• Support the website with user experience-focused page layouts, visual templates, and imagery.
• Provide art direction for photography and video shoots to support branding, product demos, and installation needs.
• Manage timelines and deliverables for brand and campaign projects, balancing multiple priorities and deadlines with strong attention to detail so assets are delivered on time and to standard.

Other Duties/Responsibilities:

• Work with Human Resources to market the brand internally and support a great company culture
• Retouch and prepare product renders for web, print and catalogs.
• Help complete spec sheets, sell sheets, and product literature on schedule when launch demands exceed standard capacity.
• Contribute to print collateral, trade show graphics, and showroom materials using established workflows and production standards.
• Create short motion graphics and video edits for social, web and trade shows.
• Archive final files and keep production specs organized for future updates.
• Other duties as assigned.

Requirements

• Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign, and other design/editing software)
• Proficient in web design and architecture
• Experience in WordPress
• Experience in audio/video editing, Adobe Premiere Pro
• Experience with MS Office
• HubSpot experience a plus
• Ability to adhere to the company’s attendance policy, including regular and punctual attendance

Education/Experience:

• Bachelor’s degree in business, marketing, or relevant experience
• Minimum 7-10 years of relevant branding and directing creative
• Experience managing multiple brands
• Proficient in graphic design

Physical Requirements:

• Must be able to lift up to 50 pounds at a time (assisting with arranging the showroom)
• Occasional travel required
• General office environment – ability to sit, stand, walk, reach, talk, hear, carry, push, pull

Equal Opportunity Employer: Norix is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, genetic factors, military/veteran status or other characteristics protected by law.

Drug-Free Workplace: Norix is a Drug Free Workplace where post-offer applicants are subject to testing. Employment is contingent upon successful completion of a drug test.

E-Verify: Norix participates in the E-Verify system to confirm the employment eligibility of all new hires.

Benefits:

Annual bonus opportunity based on achievement of company goals.

- Paid Time Off

- Paid Holidays

- BCBS medical

- Company-paid dental insurance (for employees)

- Company-paid disability & life insurance

- FSA, vision, accident & ID theft insurance

- 401(k) with competitive company match

- Tuition reimbursement

- Employee Assistance Plan

- Social events & casual dress code

- Beautiful campus with electric car charging stations, walking trails, pickleball court, soccer field & fitness center.