Vice President, Digital Engagement

Our team members are the heart of what makes us better.

At Hackensack Meridian Health we help our patients live better, healthier lives — and we help one another to succeed. With a culture rooted in connection and collaboration, our employees are team members. Here, competitive benefits are just the beginning. It’s also about how we support one another and how we show up for our community.

Together, we keep getting better - advancing our mission to transform healthcare and serve as a leader of positive change.

The Vice President, Digital Engagement directs and oversees digital engagement efforts to make it easier for consumers to access and manage care and for clinicians and administrative team members to manage their workflows in delivering care. The VP, Digital Engagement works with digital marketers, clinicians, IT professionals, clinical and administrative operations teams to deliver quality tools to enable access to and management of patient care. The VP, Digital Engagement will have a deep knowledge of access, clinical tools, technology, digital marketing and operational workflows. This position will manage a team of technologists, digital marketers and SEO and usability experts.

Education, Knowledge, Skills and Abilities Required:

• Bachelor's degree in a related field.
• Minimum of 10 years of experience in digital marketing.
• Expertise in web, mobile, mobile app development.
• Leadership experience in IT integration with multiple interfaces including APIs, SDKs.
• Experience managing a team through digital platform transitions, web redesigns, and mobile app launches.
• Experience with multiple content management systems such as Sitecore, WordPress, Headless Content Systems, Google sites.
• Thorough knowledge with search engine analytics such as Google Analytics, Google Analytics 4, Google Data Studio, Generative AI, SMS tech and chatbots.
• Ability to deal well with competing priorities, heavy workloads and a rapidly changing business environment.
• Proven experience in dealing with high-level executives and a demonstrated ability to counsel senior management.
• Track record in building digital footprint and key performance dashboard for major brand.
• Experience with navigating complex organizations.
• Excellent written and verbal communication skills.
• Proficient computer skills including but not limited to Microsoft Office and Google Suite platforms.

Education, Knowledge, Skills and Abilities Preferred:

• Master's degree in a related field.

Licenses and Certifications Preferred:

• Training or certification in leadership management, usability experience, analytics and generative AI.