On-Premise Activation Specialist

On-Premise Activation Specialist

The On-Premise Activation Specialist is responsible for executing locally relevant brand activations across a designated territory in support of a premium beer and spirits portfolio. This field-based role uses local relationships, community connections, on-premise experience, and social influence to create authentic consumer and trade experiences that build advocacy, generate trial, increase brand visibility, and support consumer demand.

This is not a sales role. The Activation Specialist supports established customer and market priorities through activation while providing observations, feedback, and field insights that help the agency and client continuously strengthen programming.

Reporting to the Field Activation Manager, the On-Premise Activation Specialist works independently in the field while maintaining consistent communication, disciplined execution, and accurate reporting to agency leadership and designated client and market partners.

Core responsibilities include legal and compliance accountability, activation execution, consumer and trade engagement, market relationships and collaboration, social engagement and amplification, and field and activation insights.

What success looks like includes consistent delivery of assigned activation activity, strong consumer and trade participation, authentic high-quality brand experiences, increased brand visibility and social engagement, accurate reporting, effective communication, and demonstrated professionalism.

Physical and scheduling requirements include regular work in on-premise environments, evening, weekend, and holiday availability, and the ability to lift, carry, push, and/or pull items weighing at least 15 pounds and up to 50 pounds.

Qualifications include being 21 years or older, demonstrated strong oral, written, and interpersonal communication skills, strong organizational skills, and attention to quality, detail, and accuracy. Must live in assigned territory and be willing to travel throughout, have a valid driver's license, registered and insured vehicle with clean driving record/background check, 3+ years of experience in beverage alcohol, hospitality or events, strong understanding of the on-premise channel, ability to synthesize qualitative and quantitative insights into clear commercial recommendations, ability to tailor communications for a variety of on-premise environments, strong budget management skills, ability to work flexible hours and travel including nights and weekends required, desire for mentorship and willingness to contribute to team culture, bilingual (English and Spanish-speaking) a plus, and manage administrative tasks with attention to meeting agency compliance guidelines and standards.

Enthuse Marketing Group, LLC