(USA) Senior Analyst, Marketing Planning and Strategy

Position Summary Position Summary... What you’ll do Uses a variety of elements for example storyboards presentation decks to develop product stories that support brands and key marketing initiatives for a subcategory Understands the category marketing strategy and how the subcategory connects to it Provides recommendations to Site Merchandisers and Category Managers based on marketing expertise and performance in the subcategory Recommends affiliate coupons and promotions for the subcategory Performs moderately complex marketing analysis of subcategory key performance indicators including brand and category deep dives analysis of ad hoc initiatives or tests keyword research search query analysis email marketing analysis and recurring sales reports Analyzes top affiliate sites to understand the affiliate landscape determine subcategory competitiveness and make recommendations to Category Management and Site Merchandising teams Recommends changes to core analytics marketing Category Management and Site Merchandising teams for example enhanced reports or analytics change in visual product presentation based on research and analytics Implements marketing campaigns for a subcategory Manages digital marketing channels for the subcategory including email marketing programs paid search PLA affiliate and paid social Manages the routine operation of affiliate programs for the subcategory including reconciling order inquiries implementing banners updating links pulling reports and creating coupon codes Collaborates with Marketing Managers Category Management and Site Merchandising team members to assist in the development of marketing programs for the subcategory Works with creative copy and other internalexternal resources to develop content for paid campaigns for products within the subcategory Demonstrates uptodate expertise and applies this to the development execution and improvement of action plans by providing expert advice and guidance to others in the application of information and best practices supporting and aligning efforts to meet customer and business needs and building commitment for perspectives and rationales Provides and supports the implementation of business solutions by building relationships and partnerships with key stakeholders identifying business needs determining and carrying out necessary processes and practices monitoring progress and results recognizing and capitalizing on improvement opportunities and adapting to competing demands organizational changes and new responsibilities Models compliance with company policies and procedures and supports company mission values and standards of ethics and integrity by incorporating these into the development and implementation of business plans using the Open Door Policy and demonstrating and assisting others with how to apply these in executing business processes and practices Respect the Individual: Demonstrates and encourages respect for others drives a positive associate and customermember experience for all embraces differences in people cultures ideas and experiences supports workplaces where associated feel seen and connected through a culture of belonging so all associates thrive and perform contributes to an environment allowing everyone to bring their best selves to work Respect the Individual: Demonstrates engagement and commitment to the team developing others through feedback coaching mentoring and developmental opportunities and recognizes others contributions and accomplishments Respect the Individual: Builds strong and trusting relationships with team members and business partners works collaboratively to achieve objectives communicates with impact and listens attentively to a range of audiences and demonstrates energy and positivity for own work Act with Integrity: Maintains and promotes the highest standards of integrity ethics and compliance models the Walmart values and leads by example to foster our culture supports Walmarts goal of becoming a regenerative company by making a positive impact for associates customers and the world around us eg creating a sense of belonging eliminating waste participating in local giving Act with Integrity: Follows the law our code of conduct and company policies and encourages others to do the same supports an environment where associates feel comfortable sharing concerns reinforces our culture of nonretaliation listens to concerns raised by associates and takes action acts with accountability for achieving results in a way that is consistent with our values Act with Integrity: Is consistently humble selfaware honest and transparent Serve our Customers and Members Delivers results while putting the customermember first and applying an omnimerchant mindset and acts with an Every Day LowCost mindset to drive value and Every Day Low Prices for customersmembers Serve our Customers and Members Adopts a broad perspective that considers data analytics customermember insights and different parts of the business when making plans Strive for Excellence: Consistently raises the bar and seeks to improve demonstrates curiosity and a growth mindset seeks feedback asks thoughtful questions supports innovation and intelligent risktaking and exhibits resilience in the face of setbacks Strive for Excellence: Implements and supports continuous improvements and willingly embraces new digital tools and ways of working At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For Information About Benefits And Eligibility, See One.Walmart. Location and Salary San Bruno, California US-08848: The annual salary range for this position is $91,000.00 - $169,000.00 Hoboken, New Jersey US-10279: The annual salary range for this position is $84,000.00 - $156,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include : Stock Minimum Qualifications Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications. Bachelor's degree in business or related area OR 2 years' experience in business or related area. Preferred Qualifications Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications. Primary Location 850 Cherry Ave, San Bruno, CA 94066-3031, United States of America Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment. #J-18808-Ljbffr Walmart