Sr. Manager, Enterprise Portfolio Marketing

Job Description As a Senior Manager, Enterprise Product Marketing, you will lead the center‑led Product Marketing capability across the enterprise, reporting through Product & Marketing Operations. Responsibilities Define, implement, and enforce standard work, processes, and KPIs to enable consistent, scalable commercialization across regions and verticals. Establish governance and operating cadences to integrate Product Marketing into core business planning, GTM execution, and Commercial Excellence operating model. Drive alignment through a matrixed model, influencing Product, Market, Sales, Marketing, and Revenue Operations stakeholders. Translate market, product, and customer insights into scalable frameworks for positioning, messaging, persona development, go‑to‑market planning, and sales enablement. Build and lead a strong cross‑functional coalition to stay connected to vertical priorities, evolving demand, and regional needs. Ensure adoption and consistent application of Portfolio Marketing standards, tools, and frameworks across the organization. Define capability requirements (tools, templates, training, digital enablement) and partner with teams to enable execution at scale. Continuously refine standards and frameworks based on performance insights, Voice of Customer, and evolving business needs. Support the development and evolution of the enterprise sales enablement strategy and associated digital infrastructure (e.g., tools, platforms, data integration) to enable scalable, consistent, and insight‑driven commercial execution. Key Performance Indicators (KPIs) Adoption and adherence to Portfolio Marketing standard work across regions and verticals. Consistency and quality of positioning, messaging, and GTM execution across the enterprise. Impact of Product Marketing frameworks on pipeline quality, conversion rates, and revenue growth. Effectiveness of integration into core operating cadences (AOP, GTM planning, Commercial Excellence rhythms). Sales and stakeholder feedback on clarity, usability, and impact of frameworks and enablement. Speed and scalability of translating strategy into consistent global execution. Required Education, Experience & Skills 7+ years of experience in product marketing, portfolio marketing, strategic marketing, commercial excellence, or go‑to‑market leadership roles. Proven ability to build and lead center‑led or matrixed capabilities across regions, functions, or business units. Strong leadership and influencing skills, with a track record of driving alignment without direct authority. Experience defining and implementing standard work, operating models, and governance structures. Strong analytical and strategic thinking skills, with the ability to translate insights into scalable frameworks. Experience integrating capabilities into enterprise operating cadences and decision‑making forums. A strong ownership mindset with a focus on driving adoption, consistency, and measurable business outcomes. Availability to travel up to 25%. Preferred Education, Experience & Skills Bachelor’s degree in business, marketing, or related field. Experience in Market Management, Product Management, Product & Marketing Operations, Commercial Excellence, Strategic Marketing or similar center‑led functions. Deep understanding of go‑to‑market strategy, sales enablement, and buyer journey frameworks. Experience building global standards while enabling regional flexibility. Familiarity with CRM, marketing automation, and digital enablement tools. Experience supporting enterprise transformation or capability‑building initiatives. Collaboration mindset across cross‑functional teams. Hybrid Work Arrangements & Travel This role is hybrid eligible with the requirement to be in office at least three days per week. The position requires travel up to 25% of the time. Location St. Louis, Missouri EEO & Work Authorization Copeland will only employ those who are legally authorized to work in the United States. This position does not provide sponsorship for work authorization. Copeland is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment. #J-18808-Ljbffr