Digital Marketing Specialist

Digital Marketing SpecialistAt Stinker, we believe great brands are built through meaningful connections.As our Digital Marketing Specialist, you'll bring the Stinker brand to life across our digital channels by creating engaging experiences that connect with our customers and strengthen our reputation. From our website and mobile app to social media and loyalty marketing, you'll help ensure every digital interaction reflects who we are—fun, authentic, community-focused, and just a little skunktastic.Working alongside teams across the organization, you'll combine creativity, strategy, analytics, and innovation to grow our digital presence, increase customer engagement, and support business growth.If you're energized by storytelling, digital marketing, data, and creating memorable customer experiences, we'd love to meet you.When you join Pete's Posse, you're joining a company that believes investing in people is the best business strategy.We OfferCompetitive salary with annual merit increasesDailyPayPaid Time Off that increases with tenureEight paid holidays annuallyMedical, Dental, Vision, HSA and FSA optionsFree virtual healthcare if enrolled in medical401(k) with discretionary company matchEmployee Assistance ProgramEmployee referral bonusesOngoing professional developmentOpportunities for career advancementAt Stinker, marketing is more than creating advertisements—it's about building relationships with our customers and strengthening the communities we serve.As our Digital Marketing Specialist, you'll help shape how customers experience our brand every day. You'll work collaboratively with teams across Merchandising, Operations, Technology, and Marketing to create campaigns that drive engagement, support store initiatives, and bring our brand personality to life.We encourage creativity, value fresh ideas, and believe the best marketing happens when talented people are empowered to experiment, learn, and continuously improve.You'll help lead and execute Stinker's digital marketing strategy across multiple platforms. You'll:Manage and optimize the Stinker website, mobile app, and other digital channels to ensure content remains current, engaging, and aligned with our brandCoordinate with first-party and third-party partners, including loyalty and delivery platforms such as DoorDash and Grubhub, to support digital initiativesPlan, execute, and evaluate digital marketing campaigns that increase customer engagement and brand awarenessMonitor loyalty program performance and recommend strategies that improve customer participation and retentionPartner with Category Managers and Marketing team members to support product launches, promotions, seasonal campaigns, and special eventsMonitor social media channels and online reputation while identifying opportunities to engage with our customersAnalyze campaign performance and digital marketing metrics to provide actionable insights and recommendationsStay current on emerging digital marketing trends, platforms, and technologies to continually improve our marketing effortsCollaborate with internal departments and external partners to ensure consistent brand messaging across all digital touchpointsIdentify opportunities to improve digital processes, customer experience, and marketing effectivenessSupport additional marketing initiatives and special projects as business needs evolveYou'll Thrive Here If You...Enjoy combining creativity with data-driven decision makingLove telling stories that connect people with a brandStay curious about emerging marketing trends and technologyBuild strong relationships across departments and with external partnersThink strategically while paying close attention to detailCan successfully manage multiple projects and deadlinesCommunicate clearly and collaborate effectively with othersContinuously look for ways to improve customer engagement and digital experiencesHandle confidential information with professionalism and integrityThe Impact You'll MakeYour work helps shape how customers experience the Stinker brand every day.By strengthening our digital presence, you'll help:Increase customer engagement and brand loyaltyGrow participation in our loyalty programSupport successful product launches and promotional campaignsImprove customer communication across digital platformsStrengthen Stinker's online reputationProvide data-driven insights that improve marketing performanceCreate consistent brand experiences across every digital touchpointSuccess in this role will be measured through key performance indicators including:Loyalty program engagementWebsite traffic and user engagementMobile app performanceCampaign performance and return on investmentSocial media engagementDigital customer growthBrand awareness and customer feedbackGrow Your CareerWe believe careers are built through continuous learning.As our Digital Marketing Specialist, you'll have opportunities to expand your digital marketing expertise, develop new skills, contribute innovative ideas, and help shape the future of Stinker's customer experience as we continue to grow.About StinkerSince 1936, Stinker has been serving communities across Idaho, Colorado, and Wyoming as a family-owned convenience retailer with one simple purpose:To make our world a better place by being a bright spot in the lives we touch—one employee, one customer, and one community at a time.We're proud of the culture we've built, but we also know great companies never stop improving. We continually invest in our people, strengthen our leadership, and evolve our business because we believe meaningful work starts with meaningful relationships.We work hard, celebrate success together, encourage new ideas, and never lose sight of having a little fun along the way (after all, our mascot is Polecat Pete).QualificationsBachelor's degree in Marketing, Business, Communications, Digital Marketing, or a related field preferred; equivalent experience consideredExperience developing and executing digital marketing campaigns across multiple platformsExperience managing websites, mobile applications, social media platforms, or digital marketing technologiesExperience working with customer loyalty platforms, digital analytics, or marketing automation tools preferredStrong understanding of digital marketing trends, customer engagement strategies, and online brand managementExcellent project management, organizational, and communication skillsDemonstrated analytical skills with the ability to interpret marketing data and make recommendationsAbility to build collaborative relationships across departments and with external partnersProficiency in Microsoft Office and digital marketing toolsValid driver's license with the ability to travel occasionally between Stinker locationsAbility to successfully pass a background checkAbility to work in a professional office environment, including extended periods at a computerReady to Share Our Story?If you're looking for an opportunity to combine creativity, technology, and strategy while helping build one of the most recognizable convenience brands in the region, we'd love to hear from you.Apply today and help us continue making Stinker a bright spot in the lives we touch.