Product Marketing Associate

Product Marketing Associate

Our client, a large financial services company, is seeking an experienced Product Marketing Associate for a 12+ month contract assignment in either Chicago, IL; Charlotte, NC; Frisco, TX; or New York, NY. This role is fully onsite. This role is responsible for managing updates of existing marketing collateral, campaigns, digital/web and social media content, with a primary focus on ETFs. The Generalist team partners with the Public Product Positioning team to create new content and messaging for product launches, campaigns and strategic initiatives. The team also partners with the Marketing Services team to oversee content and updates throughout the full suite of materials. Product marketing is responsible for supporting all actively marketed products throughout their entire lifecycle – from conception, to launch, to growth and promotion, as well as closures and mergers. The team creates standard materials for the full suite of products and campaign content for highly promoted products. The team supports U.S. and non-U.S. distribution channels and partners closely with marketing colleagues globally in order to provide an integrated marketing approach. The position requires very close collaboration with members of marketing, product, client portfolio management and investments in order to raise awareness of our products and meaningfully grow and retain assets.

Key Responsibilities

• Manage and implement updates of marketing collateral and web content including presentations, strategy profiles, product commentaries, web pages, paid search, paid social, display ads and other sales-support materials and content
• Collaborates with design, content, social and digital teams to execute and measure marketing initiatives and ensure proper alignment of resources
• Works with compliance department to ensure materials meet FINRA and/or SEC regulatory guidelines and supports compliance process from initial submission to final approval
• Takes initiative to explore new approaches to increase efficiency and improve processes without sacrificing creativity or quality

Preferred Qualifications

• University (Degree) preferred
• Strong knowledge of PowerPoint, Excel, Word, Adobe, Zoom, Seismic, MarTech workflow tools

Competencies Required

• Enthusiastic individual, with a collegial approach, able to work in a culturally diverse organization and at different levels of the business
• Excellent communication and relationship management skills with the ability to express complex issues succinctly and clearly to business partners
• Strong leadership and organizational skills
• Demonstrates diligence, analytical approach and works proactively to resolve issues
• Able to think independently and challenge or escalate roadblocks when needed
• Exhibits influencing skills
• Experience with managing a broad range of initiatives and demonstrating flexibility to adapt to changing priorities and timelines
• Comfortable operating in/with a multi-location and multi-national extended team
• Able to operate under time pressure and multi-task
• Proven ability to network within an organization

Pay Rate- $37.71- $39.71/hour