Head of Community

We are seeking a strategic and hands-onHead of Communityto lead the development and growth of our member community experience. We are launching a community platform where members can connect with one another, share playlists, post user-generated content, and engage more deeply around content, shared interests and values. This leader will work at the intersection ofcommunity, product, and growth, partnering closely withProduct, Engineering, Marketing, and Contentto shape the member experience, drive engagement, and evolve the platform over time. The ideal candidate brings a track record of building online communities, strong product and marketing instincts, and the analytical rigor to translate member behavior into actionable insight. At Gaia, soft skills are key to success. We seek candidates with strong interpersonal abilities – effective communication, teamwork, prioritization, and problem solving – who can adapt to change, manage conflicts with empathy, and collaborate well with diverse teams. While technical skills matter, we highly value those who build positive relationships, contribute to a supportive culture, and approach challenges with a solution-oriented mindset. If this sounds like you, you’ll thrive in our dynamic environment. Responsibilities Lead the strategy, launch, and ongoing evolution of our community experience Partner withProduct and Engineeringto provide member feedback, help prioritize enhancements, and shape the roadmap for community features Develop programs and campaigns that drive adoption, engagement, and retention within the community Create opportunities for members to connect, share playlists, contribute UGC, and participate in meaningful ways Gather and synthesize member feedback, behavioral data, and engagement trends to improve the product and community strategy Help define community standards, best practices, and governance to support a healthy, values-aligned environment Partner with Marketing and Content to promote community participation and deepen member connection to the platform Identify opportunities to bring existing communities, creators, or partners onto the platform Establish KPIs and use qualitative and quantitative analysis to evaluate performance and forecast the impact of initiatives Serve as the internal advocate for the member experience and the external champion for our community vision Qualifications 8+ years of experience in community building, audience engagement, digital product, growth, or lifecycle marketing Demonstrated success building, launching, or scaling anonline community Experience in aB2C growth company with annual revenue greater than $25 million Strong cross-functional experience partnering withProduct and Engineeringto shape features, roadmap priorities, and member experience Strong understanding ofcontent discovery, user engagement, and UGC or social/community-driven product experiences Experience usinganalytics platformsand user behavior data to generate insights and guide decisions;Google Analyticsrequired Proven ability toforecast and assess the impact of initiativesusing both qualitative and quantitative analysis Track record of developing programs or campaigns that drive adoption, engagement, and retention Experience attracting or onboarding existing communities, creators, or partners onto a platform is a plus Excellent communication, leadership, and stakeholder management skills Experience in media, subscription, wellness, or mission-driven brands is a plus Compensation Range: $150000 - $175000 (USD) Full-time employees are offered alternative and traditional medical benefits including preventative coverage; as well as dental, vision, 401K, and life insurance. #J-18808-Ljbffr