Customer Marketing Manager

About this position

About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @ Rippling.com addresses.

About the role

As Customer Marketing Manager, you’ll own the programs that turn Rippling’s happiest customers into our most powerful growth engine. You’ll build and run Wavemakers, our customer advocacy program, recruiting and engaging a community of advocates with meaningful incentives. You’ll also own our customer reference program, building a roster of referenceable customers and making sure Sales has what they need to close deals, with an eye toward scaling the program as our product suite and international footprint grow.

From day one, you’ll have the autonomy to shape these programs to meet the needs of the business, and there’s plenty of room to dream up new ways to spotlight our customers and their success stories.

What you will do

• Own Wavemakers, our customer advocacy program, including defining segments, nomination criteria, and recruitment strategy, refining a tier and points model with real incentives, and driving ongoing engagement
• Own the customer reference program and rep engagement playbook, including recruiting and building a roster of referenceable customers, fulfilling sales requests for references, and tracking program performance
• Run customer awards at XFN, Rippling’s annual customer conference
• Partner with Sales and Account Management to turn happy customers into advocates, references, and case studies
• Identify opportunities to improve and automate advocacy and reference workflows, including partnering with Marketing Operations
• Support product betas by collecting customer proof points that support launches
• Track and report on program health, including reference fulfillment rate and time-to-fulfill, win rate on deals with a reference versus without, Wavemakers Hub membership and engagement, and the percentage of customers who convert into a reference or case study

What you will need

• 3+ years of experience in a customer marketing-related role (customer marketing, product marketing, or similar), ideally in B2B SaaS or AI
• Experience running advocacy and reference programs, including recruiting and activating advocates, incentivizing participation, and scaling a program to meet growing business needs
• Strong verbal and written communication skills, with the ability to distill complex information into clear, concise messaging
• A self-starter mindset, with a track record of driving projects end-to-end, standing up new processes from scratch, and scaling existing ones
• High EQ and a proven ability to manage multiple complex programs simultaneously with timely, responsive follow-through
• Experience with Salesforce and UserEvidence (nice to have)

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email View email address on click.appcast.io

Rippling highly values having employees working in‑office to foster a collaborative work environment and company culture. For office‑based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here .

A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.

About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third‑party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @ Rippling.com addresses.

About the role

As Customer Marketing Manager, you’ll own the programs that turn Rippling’s happiest customers into our most powerful growth engine. You’ll build and run Wavemakers, our customer advocacy program, recruiting and engaging a community of advocates with meaningful incentives. You’ll also ...

From day one, you’ll have the autonomy to shape these programs to meet the needs of the business, and there’s plenty of room to dream up new ways to spotlight our customers and their success stories.

What you will do

• Own Wavemakers, our customer advocacy program, including defining segments, nomination criteria, and recruitment strategy, refining a tier and points model with real incentives, and driving ongoing engagement
• Own the customer reference program and rep engagement playbook, including recruiting and building a roster of referenceable customers, fulfilling sales requests for references, and tracking program performance
• Run customer awards at XFN, Rippling’s annual customer conference
• Partner with Sales and Account Management to turn happy customers into advocates, references, and case studies
• Identify opportunities to improve and automate advocacy and reference workflows, including partnering with Marketing Operations
• Support product betas by collecting customer proof points that support launches
• Track and report on program health, including reference fulfillment rate and time-to-fulfill, win rate on deals with a reference versus without, Wavemakers Hub membership and engagement, and the percentage of customers who convert into a reference or case study

What you will need

• 3+ years of experience in a customer marketing-related role (customer marketing, product marketing, or similar), ideally in B2B SaaS or AI
• Experience running advocacy and reference programs, including recruiting and activating advocates, incentivizing participation, and scaling a program to meet growing business needs
• Strong verbal and written communication skills, with the ability to distill complex information into clear, concise messaging
• A self-starter mindset, with a track record of driving projects end-to-end, standing up new processes from scratch, and scaling existing ones
• High EQ and a proven ability to manage multiple complex programs simultaneously with timely, responsive follow-through
• Experience with Salesforce and UserEvidence (nice to have)

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email View email address on click.appcast.io

Rippling highly values having employees working in‑office to foster a collaborative work environment and company culture. For office‑based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here .

A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.

The pay range for this role is:
126,000 - 157,500 USD per year(US Tier 1)

Salary Information

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