Director, Brand and Creative

Director Of Brand & Creative

The Director of Brand & Creative is responsible for defining, evolving and stewarding the organization's brand and visual identity across all channels and touchpoints. This role leads the creative and design function, ensuring a cohesive, modern and effective brand expression across digital platforms, publications, content, marketing communications and video. This position manages a team of experienced individual contributors in Creative Services and is accountable for meaningful career development conversations and regular coaching and feedback.

Essential Job Functions:

• Sets the creative strategy and vision for campaigns and organizational initiatives, leading the full design and creative function to deliver innovative, high-impact work that advances business objectives and strengthens brand positioning.
• Owns and evolves the organization's brand identity, serving as primary authority on brand strategy, standards, and governance, and ensures consistent expression across all channels (digital, publications, content, video, and experiential touchpoints) while allowing flexibility for different audiences.
• Develops and maintains design systems, templates and toolkits that enable scalable, consistent brand execution and support organizational efficiency.
• Collaborates with business and content strategy leaders to align brand expression with storytelling and messaging frameworks across all touchpoints.
• Partners with production operations and visual production teams to translate brand direction into executable production standards, providing creative guidance for studio and non-studio video, motion and multimedia content.
• Establishes workflows that balance creativity, execution speed and governance, enabling efficient delivery of high-quality creative work across priorities.
• Manages and mentors design team members while identifying and managing external vendors to augment expertise and support creative deliverables.
• Works collaboratively to tell the organization's story in a clear, crisp and compelling manner across digital, video, print and at conferences.
• Demonstrates FINRA's values
• Collaborates, both in-person and virtually, in furtherance of FINRA's mission of investor protection and market integrity.

Other Responsibilities:

• Proactively evaluates and recommends enhancements to in-house production capabilities including audio/video studio and digital media capabilities.

Education/Experience Requirements:

• A minimum of fourteen (14) years of experience in brand, creative or design leadership required; or an equivalent combination of education and directly related professional experience.
• Bachelor's degree in Fine Arts, Marketing, Visual Communication, Media Arts or relevant area of study preferred.
• Minimum two (2) years supervisory experience required.
• Strong background in brand systems, digital design and cross-channel creative strategy.
• Experience leading and evolving design teams beyond print or traditional graphic design.
• Proven ability to operate in complex, matrixed organizations.
• Strong collaboration skills.
• Excellent verbal and written communication skills.
• Experience in corporate, agency or in-house creative environments.
• Strong experience with full Adobe Creative Suite, Figma and other best-in-class design software, including AI-enabled extensions and workflows.

Working Conditions:

• Hybrid work environment with defined in-person presence requirements.
• Extended hours and travel may be required.