Coordinator, Digital Marketing

Job Title: Coordinator, Digital Marketing

Department: Marketing


Reports to: Manager, Digital Marketing

Manages : N/A

Team Overview: Marketing builds seamless and connected pathways to fans to drive engagement, promote business campaigns, and convert revenue. Considering the full marketing mix with a spotlight on digital, social and performance marketing, the Marketing team is responsible for developing marketing strategies and executing detailed marketing plans, overseeing and implementing the campaign process end-to-end. As fan and channel experts, Marketing understands and implements the best ways to connect with fans to achieve business objectives and drive conversion.

Position Summary: The Digital Marketing Coordinator is responsible for supporting day-to-day management, execution, and optimization of key digital marketing channels and platforms. The coordinator will assist with email execution, website updates, mobile app updates and support form creation, data collection, and quality assurance of digital deliverables.


Essential Functions (Duties & Responsibilities**):

Email Marketing and CRM

• Support the end-to-end execution and quality assurance of email campaigns to support business needs and drive revenue including ticket promotions, product promotions and other marketing conversions
• Support execution of email sponsor marketing assets
• Work across Eloqua and TM1 platforms, ensuring accuracy, functionality, brand consistency, and adherence to best practices
• Maintain and optimize email templates, including updates to styling, HTML/code, and technical configurations as needed
• Code, build and test emails using platforms and tools including Litmus and Eloqua
• Support the ingestion of data from multiple sources and workflows, including sweepstakes, lead-generation initiatives, forms, ticketing systems, and gameday attendance

Website and Content Management

• Assist with daily content updates across Lakers.com, including publishing and editing articles, press releases, videos, injury reports, roster information, promotional activations, and other timely content
• Ensure content remains accurate, current, functional, and aligned with brand and business priorities

• Help build and maintain Lakers.com pages using WordPress and associated module-building tools
• Conduct periodic CMS and website audits to identify styling, functionality, or display issues. Troubleshoot and update affected pages as needed

Mobile App Support

• Support management of daily content updates and programming within the Lakers mobile app, including stories, imagery, thumbnails, promotions, push messages, and content sequencing
• Assist with QA test builds and releases from the mobile app vendor and communicates required changes and issues to vendor partners
• Works closely alongside mobile app vendor and internal stakeholders facilitating clear communication, issue resolution and project execution
• Adjust app content and merchandising based on current organizational, marketing, and fan engagement priorities

Analytics, Reporting and other Digital Requests

• Help pull, analyze, and report digital performance metrics in response to requests from internal departments, partners, and external stakeholders

• Support translating platform and campaign data into clear reporting that supports business and marketing objectives

• Understand our fans, their behaviors and customer journeys and how to improve their experience across our digital marketing products and platforms

**Responsibilities subject to change based on organizational needs and direction from management.

Education: Bachelor's degree in marketing, advertising or related field; advanced and continuing education preferred

Previous Experience:

• Minimum 1-2 years in marketing, minimum 1 year in digital, product or e-commerce marketing
• Proven success supporting the launch and implementation of digital marketing initiatives for high-profile global brands
• Experience in A/B and multivariate testing

Technology Capabilities:

• CMS Platforms (Wordpress)
• Figma
• Adobe Creative Suite
• Project Management Software (Jira, Trello, Wrike)
• Microsoft Office (including Excel, Word, Outlook, PowerPoint, SharePoint)
• HTML/CSS with additional understanding of HTML coding for emails
• Website/App/Email UX design principles

Knowledge, skills, abilities:

• A systems thinker who has a passion for websites, apps, emerging technology, and everything digital
• Understanding of design, copy, app, and website best practices and guidelines
• Ability to stay on top of most current web, app and digital design trends
• Ability to develop, guide and adhere to a strategic brief, translating business objectives and brand strategy into tactical fan engagement and marketing promotions
• Ability to simultaneously manage multiple programs at varying scales with mixed deadlines
• Ability to work in a high-energy, fast-paced, dynamic environment and make quality decisions
• Comfortable managing effectively and staying nimble with changing information
• Detail-oriented and a logical approach to problem solving
• Ability to bring innovative and creative activations to bear while working within mandatory parameters including league rules and short timelines
• A passion for basketball and sports business

Physical Demands: N/A

Location: El Segundo (offices M-F), downtown Los Angeles (Crypto.com arena for Laker home games), other occasional off-site events

Travel: Up to 10% of the time

Hours: This position requires continual attention due to the perpetual nature of the NBA season; after-hours time is mandatory; must be available to work evenings, weekends and holidays

The pay range for this role is $25-28 per hour. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience and certifications. In addition to those factors, we consider the relative pay of our current employees in similar positions when making a final offer.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.