Field Marketing Manager

OpenText Field Marketing Manager

OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.

AI-First. Future-Driven. Human-Centered.

At OpenText, AI is at the heart of everything we do—powering innovation, transforming work, and empowering digital knowledge workers. We are hiring talent AI can't replace to help us shape the future of information management. Join us.

Your Impact

We are seeking a highly motivated, organized, and results-oriented Field Marketing Manager to support regional marketing across the U.S. West territory, spanning Minnesota to California. Working closely with the Senior Field Marketing Manager, this role will help execute regional programs aligned to sales priorities, target accounts, and pipeline goals.

The ideal candidate brings hands-on experience in field marketing, campaign execution, events, and demand generation. This individual will collaborate with sales and cross-functional marketing teams to deliver high-quality programs, manage program details, and contribute to measurable business outcomes. This is an exciting opportunity for a marketer who enjoys translating strategy into execution, coordinating multiple workstreams, and building strong partnerships while developing broader field marketing expertise.

What The Role Offers

Regional Marketing Strategy & Business Planning

• Support the Senior Field Marketing Manager in executing the regional marketing plan aligned to sales and marketing priorities, growth objectives, and target account strategies.

• Contribute to quarterly and annual planning by coordinating program inputs, timelines, budgets, and execution requirements.

• Execute activities aligned to priority accounts, industry segments, key solutions, and regional business objectives.

• Build productive working relationships with regional sales teams and provide timely program updates, materials, and follow-up.

Account-Based Marketing (ABM)

• Support the execution of account-based marketing programs for strategic target accounts in partnership with sales and the Senior Field Marketing Manager.

• Coordinate marketing activities aligned to account plans, whitespace opportunities, target buying groups, and client priorities.

• Help create and deliver personalized experiences and campaigns for named accounts and key buying groups.

• Support engagement across target accounts through client events, digital campaigns, executive programs, and thought leadership initiatives.

Industry Marketing & Vertical Campaigns

• Collaborate with industry marketing teams to activate industry-specific campaigns and messaging across priority verticals.

• Tailor programs and content to address the unique needs, priorities, and business challenges of target industries.

• Support industry-focused events, executive roundtables, client advisory engagements, and thought leadership initiatives.

• Leverage industry insights and market trends to improve targeting and campaign performance.

Demand Generation & Pipeline Growth

• Execute integrated campaigns that help generate, nurture, and accelerate sales opportunities.

• Contribute to pipeline creation, influenced pipeline, and opportunity acceleration through disciplined program execution and follow-up.

• Partner with sales development, digital, and marketing operation teams to optimize lead flow and conversion.

• Track campaign performance and continuously optimize programs based on business results.

Executive Client Engagement

• Coordinate high-value client and prospect experiences, including executive briefings, VIP events, roundtables, industry conferences, and client appreciation programs.

• Work with sales teams to support engagement with key clients and prospects.

• Support executive-to-executive engagements by coordinating invitations, logistics, briefing materials, and follow-up.

Events & Experiential Marketing

• Coordinate and execute virtual, hybrid, and in-person programs, including industry conferences, regional events, webinars, customer events, and tradeshows.

• Manage event logistics, project plans, vendors, communications, lead follow-up coordination, and measurement.

• Maximize event ROI through integrated pre-event, at-event, and post-event engagement plans.

Data, Insights & Performance Management

• Use account intelligence, marketing analytics, and CRM data to support targeting, execution, and program optimization.

• Track pipeline contribution, campaign influence, event ROI, and engagement metrics.

• Prepare clear performance updates and identify practical opportunities to improve future programs.

What You Bring

• 4+ years of experience in Field Marketing, Demand Generation, Events, Campaign Marketing, or Regional Marketing, preferably within a B2B technology organization.

• Experience supporting or executing account-based marketing programs that contribute to engagement and pipeline.

• Experience collaborating with sales teams and cross-functional marketing partners.

• Experience executing industry-focused or audience-specific marketing programs is preferred.

• Working knowledge of pipeline creation, lead management, opportunity acceleration, and revenue-focused marketing.

• Experience managing client events, executive programs, conferences, and integrated marketing campaigns.

• Strong organization, attention to detail, project management, communication, and stakeholder coordination skills.

• Analytical mindset with experience measuring marketing performance and ROI.

• Experience with Salesforce, Eloqua, 6sense, or similar CRM and marketing technologies preferred.

• Ability to travel throughout the U.S. West territory, from Minnesota to California, and across North America as needed.

What You Need To Succeed

• You take ownership of your work, follow through on commitments, and raise risks early.

• You are client-obsessed and passionate about creating meaningful experiences.

• You build productive relationships with sales teams and cross-functional partners.

• You thrive in a fast-paced environment and can manage multiple priorities with accuracy and discipline.

• You use data and insights to make better decisions and optimize results.

• You are energized by driving measurable business outcomes and exceeding goals.

• You are naturally curious about technology, AI, market trends, and client challenges.