Marketing Content Strategist

Overview SWBC is seeking to hire a Content Strategist for our office location in San Antonio, TX . This is an onsite position. APPLY NOW , answer a couple preliminary questions then check your email for next steps! Responsibilities In this role, you will be in charge of formulating a cross-platform content strategy; maintaining brand voice; creating targeted and relevant content – both long and short form; and collaborating with marketing, communications, digital, and design teams to increase revenue and brand awareness under the direction of marketing management Creates clear, accurate, and compelling content to include (but not limited to) blogs, articles, eBooks, case studies, infographics, emails, webinars, videos, web, press releases, social media copy, and marketing collateral. Serves as a primary proofreader to ensure all content meets meticulous editing and fact-checking standards to maintain consistent tone, style, and branding, and ensure consistency in language, style, and formatting to elevate the readability and impact. Manages the content calendar for the enterprise. Manages the content library, providing in-depth analysis of all marketing content while working closely with marketing leadership to manage marketing initiatives to identify customer requirements, buyer personas, outdated content, and content gaps. Leads interviews with subject matter experts for fresh content ideas and initiatives; creates relationships with partners, industry experts, and high-profile industry bloggers/personalities. Assists in the development of creative concepts for product solicitations, marketing collateral, advertising, social media promotion, and video and audio scripts. Promotes a consistent brand identity and voice through the company’s social media profiles. Collaborates with internal and external teams for content ideas; and assists content creation team members or freelance writers with outlines, suggestions, copy editing, and other general support. Works with communications team to assist in PR efforts such as press releases, company announcements, and executive bios Hours Monday-Friday, 8:00am-5:00pm Minimum Requirements Bachelor’s degree in marketing, Journalism, Public Relations, Communications, or related field of study from an accredited four-year college or university required. 5+ years’ experience in content or marketing strategy (both B2B and B2C) Experience developing targeted marketing programs and campaigns. Proficient in writing, editing and organizational skills, and must be comfortable writing varying lengths of content in an engaging writing style. Solid knowledge of web content best practices, including SEO optimization and social media marketing. About us SWBC is an international financial services company, providing products and services to help businesses, families, and financial institutions meet some of their most critical goals. SWBC has employees across the U.S. We are licensed to market and service a variety of financial products in all 50 states, and our products are offered through several wholly owned subsidiary corporations. SWBC is a Substance-Free Workplace and requires pre-employment drug testing. Please note, SWBC does not hire tobacco users as allowed by law. #J-18808-Ljbffr SWBC