Digital Marketing Specialist

Yoso Recruiting

Digital Marketing Specialist

A national behavioral health organization is hiring a Digital Marketing Specialist to drive paid traffic that converts into inbound calls for our admissions call center. This role owns PPC strategy, Google Ads campaign execution, and optimization to increase facility call volume and patient census growth.

We are looking for a full-time marketer, but we are also open to contract (1099) or project-based partnerships. This position can operate remote or hybrid depending on engagement structure.

What You'll Do

Manage and optimize PPC campaigns, primarily Google Ads (Search, Display, YouTube, PMax, PMax for Calls, and Performance Max)
Increase inbound call volume to the facility admissions call center using strategic keyword targeting, bidding, and optimization
Improve call conversion rates, cost-per-lead (CPL), cost-per-acquisition (CPA), and cost-per-call performance
Write high-converting search ad copy that drives click-to-call behavior
Monitor campaign pacing, impression share, Quality Score, and auction insights to improve performance
Analyze call attribution using call tracking platforms (CallRail, CallRail for Healthcare, Invoca, CallRail, CTM, or similar)
Report campaign performance weekly and monthly with actionable insights
Manage budgets across national markets efficiently
Ensure compliance with healthcare advertising policies and behavioral health marketing standards

Must-Have Skills

2+ years experience managing Google Ads + PPC campaigns in healthcare, mental health, behavioral health, or call-driven marketing
Proven ability to generate admissions calls and scale inbound call funnels
Strong understanding of keyword strategy, bidding models, and call attribution
Ability to optimize campaigns based on data, call performance, and ROI
Experience improving phone lead volume, cost-per-call, and call conversion KPIs

Nice to Have

Experience with behavioral health marketing (mental health, SUD, or dual diagnosis)
Familiarity with Salesforce, KIPU CRM, or healthcare admissions systems
Meta Ads, LinkedIn Ads, or multi-state facility launch experience
GA4 + Google Tag Manager (GTM)

Apply

Vacancy posted 19 hours ago

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