Product Manager, Principal Salesforce Architect (Data Cloud & Marketing Cloud)

Your Role

The Transformation Platform Strategy & Operations team is responsible for defining and governing the technical architecture that enables scalable, secure, and data-driven customer engagement across the organization. The Principal Salesforce Architect will report to the Senior Manager of Product Management.

In this role you will successfully design and manage the delivery of complex Salesforce solutions for Blue Shield of California. While this role requires broad platform knowledge across the enterprise, there is a specific and critical emphasis on Data Cloud, Marketing Cloud Engagement, and Marketing Cloud Personalization including deep knowledge in APIs, Apex, Lightning, mobile development technologies, and integration/ETL technologies.

Your Knowledge and Experience

• Mastery-level knowledge of job area and deep product knowledge with 8+ years of experience in Product Management, Management Consulting, or Entrepreneurship required. BA/BS in Business, Finance, Economics, Public Health, or Information Technology.
• Graduate degree (e.g. MBA) is highly desirable; Certification in area of expertise preferred (e.g. PMP, Lean, SAFE, CSPO).
• Deep, practical experience with Salesforce Data Cloud, including defining Data Model Objects (DMOs), Data Stream configuration, and Identity Resolution rules.
• Expert-level understanding of Marketing Cloud Engagement (Journey Builder, Automation Studio, Contact Builder) and Marketing Cloud Personalization (Templates, Campaigns, Sitemap development).
• Understanding of systems architecture and ability to design scalable performance-driven solutions.
• Familiarity with platform authentication patterns (SAML, SSO, OAuth) and Marketing Cloud Connect configuration.
• Strong understanding of environment management, release management, code versioning best practices, and deployment methodologies.
• Active Salesforce certifications are preferred, specifically: Salesforce Data Cloud Consultant, Marketing Cloud Consultant, or Marketing Cloud Personalization Accredited Professional.
• Expert level experience defining the system architecture landscape, identifying gaps between current and desired end-states, and delivering a comprehensive solution that will enable achievement of the desired business outcomes.

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