Marketing Specialist
ClareMedica Health Partners
Marketing Specialist
At Claremedica, exceptional is the standard.
Driven by our purpose to enhance the lives of the seniors in the communities where we have the privilege to work, live, and play, the Claremedica team is comprised of the brightest and best in their fields of expertise. From clinical excellence to unparalleled administrative support and beyond, we're working together to help seniors live happier, healthier, fuller lives.
That kind of teamwork and passion for excelling can only exist in a workplace that fosters employees' growth and wellness and where their full potential and value are realized. At Claremedica, we're excited about great people like you. We're even more excited to support you with the resources, training, benefits, competitive compensation, and more to help you thrive and succeed in our communities.
Opportunity awaits – welcome to Claremedica.
The Marketing Specialist role requires a multifaceted skill set encompassing digital, social media, print, copywriting, and editorial marketing. This position is pivotal in supporting brand, marketing, and communications strategies while ensuring swift execution and high-quality deliverables. The ideal candidate thrives in a dynamic environment and possesses a keen eye for detail along with strong project management capabilities.
Duties and responsibilities include:
- Execute marketing initiatives across various channels including website management, display advertising, online reviews, email marketing, SEO/SEM, and social media.
- Contribute to the planning of marketing and communications activities by conducting research to identify relevant communication needs.
- Track, analyze, and report marketing performance metrics including email and social campaigns, web analytics, and ROI.
- Manage marketing calendars and schedules, coordinating campaigns, events, and related activities.
- Develop compelling content such as articles, emails, and social media posts to support marketing campaigns.
- Monitor online reviews and engage with customers to maintain brand reputation.
- Collaborate with agencies and vendors to execute marketing campaigns effectively.
- Support marketing operations including project management, vendor relations, invoice processing, and policy maintenance.
Qualifications/requirements include:
- 2-5 years in marketing and communications in healthcare or related field.
- Demonstrated competence in creating various communication materials including brochures, advertisements, web content, and presentations.
- Experience in digital advertising and familiarity with project management principles.
- Strong communication skills and the ability to adapt messaging for diverse audiences.
- Bilingual is a plus.
General office working conditions.
While performing the duties of this job, the employee will be required to stand, walk, sit, use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; climb stairs, balance; stoop, kneel, crouch or crawl; talk or hear. The employee must occasionally lift and or move up to 15 pounds. Specific vision abilities required by the job include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust your focus. Manual dexterity is required to use desktop computers and peripherals.
The noise level in the work environment is usually moderate.
Local travel between care centers may be required for coverage.
Minimal hazards.
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