Product Analytics Manager

Company Description VERSANT (Nasdaq: VSNT) is an industry-changing media and entertainment business and home to trusted brands that shape culture, inform audiences, and build lasting connections. It operates across four core markets: political news and opinion, business news and personal finance, golf, and sports and genre entertainment. These markets are served through a powerful portfolio of iconic and innovative brands, including CNBC, MS NOW, USA Network, Golf Channel, Oxygen, E!, SYFY, and Versant’s sports division USA Sports, along with complementary digital assets including Fandango, Rotten Tomatoes, GolfNow and GolfPass. Job Description We're looking for a strategic and data-driven Product Analytics Manager to advance our streaming and ticketing platforms, driving audience growth and revenue. This role will lead analytics initiatives that enhance content discovery, improve conversion, and optimize the end-to-end streaming and ticketing experience. You'll partner closely with Product, Content, Marketing, and Engineering teams to translate data into insights that inform product decisions, improve customer experiences, and accelerate growth & monetization. Key Responsibilities Define and track product KPIs across the user lifecycle, including feature adoption, conversion and engagement Analyze cross-platform user behavior (web, mobile, CTV) to identify opportunities to improve discovery and conversion Partner with Product to evaluate feature performance and prioritize enhancements Identify friction points in user journeys and recommend solutions to improve conversion and revenue Collaborate cross-functionally to support and execute conversion-focused initiatives Design and analyze A/B tests to optimize product experiences and improve purchase completion Develop dashboards and reporting to monitor product performance and funnel metrics Leverage Adobe Analytics and large-scale behavioral datasets (via SQL) to generate actionable insights on user engagement, content performance, and conversion Partner with Data Engineering and Data Implementation teams to improve tracking, data quality, and analytics reliability Present insights and recommendations to inform product strategy Qualifications 5+ years of experience in product analytics, preferably within media, entertainment, streaming or digital commerce Strong hands-on experience with Adobe Analytics (required) Advanced proficiency in SQL for large-scale data analysis (required) Experience with cloud data platforms (e.g. Databricks, Snowflake, Redshift) Experience analyzing user engagement, content performance, and conversion funnels within subscription or transactional business models Proven experience with A/B testing and experimentation frameworks Experience with data visualization tools (e.g., Tableau, Looker) Strong storytelling skills with the ability to communicate insights to both technical and non-technical audiences Additional Information Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. Subject to change based on business need. This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Salary range: $110,000 - $130,000 (bonus-eligible) Additional Information As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision. VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. For LA County and City Residents Only: VERSANT Media will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected]. VERSANT Media is committed to fair and equitable compensation practices. We include a good faith pay range for each position to comply with applicable state and local pay transparency laws and to promote equity across our organization. Actual compensation will be based on factors such as the candidate's skills, qualifications, experience, and location and may include additional forms of compensation and benefits such as health insurance, retirement plans, paid time off, etc. VERSANT Media is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at VERSANT via-email, the Internet, or in any form and/or method without a valid written Statement of Work in place for this position from VERSANT's Talent Acquisition team will be deemed the sole property of VERSANT. No fee will be paid in the event the candidate is hired by VERSANT as a result of the referral or through other means. Business Segment: Versant Revenue & Digital Compensation: USD 110000 - USD 130000 - yearly