CDP Architect

CDP Architect (Customer Data Platform) Must have skills Customer Data Platform - Segment (Mandatory) Adobe Experience Platform, Salesforce Data Cloud etc. Integrations- ETL, Real Time and batch based, Analytics platform like google analytics, CJA, etc. 10-12 years of experience in marketing, marketing operations, Data Driven operations or segment focused roles Proven hands on experience owning and operating marketing segments Strong experience in segmentation, activation, and marketing operations Demonstrated ability to analyze data, define roadmaps, and drive execution Preferred skills: Good to have experience working with other Customer Data Platforms (CDPs), with exposure to platforms such as: Salesforce Data Cloud, Adobe Experience Platform (AEP) or any other. Detailed Job Description Hands on experience with Segment Customer data platform as lead / architect. Act as the segment subject matter owner, while leveraging experience across other marketing and data products to enhance outcomes Hands on experience defining, building, and managing marketing segments using customer, behavioral, and engagement data Translate business and marketing objectives into actionable segmentation, targeting, and activation strategies Marketing Operations experience, including hands on involvement in Campaign execution, Journey orchestration, Audience activation workflows Good to have experience working with other Customer Data Platforms (CDPs), with exposure to platforms such as: Salesforce Data Cloud, Adobe Experience Platform (AEP) or any other. Experience Required 10-12 years of experience in marketing, marketing operations, or segment focused roles Proven hands on experience owning and operating marketing segments Strong experience in segmentation, activation, and marketing operations Demonstrated ability to analyze data, define roadmaps, and drive execution Experience working in complex, cross functional enterprise environments Omni Inclusive