Senior Manager, Brand Marketing
$170k - $205kFull-time
HearstLab
GlossGenius is seeking a Senior Manager, Brand Marketing to serve as the strategic architect for the next phase of brand growth. This role is responsible for defining, validating, and scaling new top-of-funnel channels to reach key audiences, moving them from pilot tests to predictable revenue drivers, and executing integrated brand campaigns aligned with strategic priorities.
Responsibilities will include:
- Architect and scale new top-of-funnel (TOFU) channels, moving them from pilot tests to predictable revenue drivers
- Orchestrate fully integrated campaigns, ensuring top-of-funnel initiatives flow seamlessly through the entire customer journey from first ad impression to landing page, email nurture, and sales talk track
- Partner with Creative and Brand teams to develop campaigns that align with business priorities, authentically tell the company story, and demonstrate product value
- Establish frameworks for measuring brand success, tracking incrementality, lift, and business impact, and connecting awareness tactics to customer acquisition
- Own the P&L for assigned channels, partnering with Analytics to validate efficiency and defend investment strategies with data-driven storytelling
- Integrate AI into daily workflow to accelerate research, iterate on copy/creative, and streamline operational tasks
You’re a great fit if you:
- Have experience bringing AI products to market and differentiating them in a crowded landscape
- Have a background in vertical SaaS
- Have prior experience at companies that successfully scaled from $20M-$500M ARR
- Have hands-on experience with brand creative production (video, photography, content)
Total Compensation
The starting base salary for this role is $170,000 - $205,000 plus target equity and benefits. The base salary offered depends on skills, experience, and education.
Additional benefits include:
- Flexible PTO
- Competitive health and dental insurance options, with premiums partially or fully covered
- In-person opportunities for collaboration and team building
- Fertility and adoption benefits
- Generous, fully-paid parental leave policy
- 401k benefit, eligible to contribute starting day 1
- Yearly stipend for professional development and educational expenses
- Pre-tax commuter benefits
- Dependent Care FSA
- Home office support
GlossGenius values builders who solve problems and drive workflows in an AI-first way.
Vacancy posted 19 days ago
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