Business Development Manager - Product Line/Segment

Job Description

Job Description

Position Summary

Reporting to the Vice President of Sales & Marketing, the Business Unit Manager is responsible for owning and building an early-stage business line, driving market adoption, revenue growth, and long-term profitability. While the product has established initial traction, this role is focused on scaling the business into a meaningful growth platform.

This is a hands-on, entrepreneurial role accountable for creating and executing the growth strategy, identifying and developing new customers and specifications, and establishing the product as a competitive solution in the market. In the early stages, success will be driven by direct business development activity, including calling on customers, architects, and other key influencers, while simultaneously building the customer base and sales channels required to support long-term expansion.

The Business Unit Manager will operate with a high degree of independence and is expected to personally drive market engagement and create opportunity. While supported by shared sales resources, this role must actively pull in those resources as needed, assess gaps in market coverage, and help determine when dedicated sales infrastructure is required to scale the business effectively.

This individual is the clear owner of the business unit, with responsibility for front-end revenue growth, market penetration, and profitability. While working through shared production, planning, and purchasing functions, the focus of the role is on driving commercial success and increased market adoption.

As the business develops, the Business Unit Manager will apply a practical marketing and product lens (4Ps) to refine positioning, pricing, channel strategy, and product evolution—using real-time market feedback and field experience to strengthen the overall value proposition and competitive position.

Scope of Position

Lead and build the assigned business unit by driving direct market engagement, creating demand, and developing a pipeline of opportunities that convert into sustained revenue growth.

Act as the primary business driver responsible for identifying target markets, generating opportunities, building relationships, and driving specification activity.

Operate with limited dedicated sales support, leveraging shared sales resources where appropriate while assessing need for additional infrastructure as the business scales.

Own the full business lifecycle including market entry, customer acquisition, revenue growth, and profitability.

Use ongoing market engagement to inform product positioning, pricing strategy, channel approach, and product development.

Key Responsibilities

Business Leadership & Growth

Own and drive the overall success of the business unit, including revenue growth, market penetration, and profitability.

Build the business through direct field engagement by identifying and pursuing new customers, developing specifications, and converting opportunities into revenue.

Execute growth strategy based on real market interaction and field insight.

Leverage or expand sales resources as needed to support growth.

Track pipeline, specification activity, conversion rates, revenue, and margins.

Sales & Market Development

Serve as the primary driver of market activity, directly engaging customers and building demand.

Develop relationships with architects, engineers, contractors, applicators, and distributors.

Manage a pipeline of opportunities from engagement through conversion.

Pull in sales resources as needed while maintaining ownership of results.

Product Strategy & Market Alignment

Use market feedback to refine product positioning, pricing, channel strategy, and product development priorities.

Translate field insights into actionable improvements, differentiation, and customer value.

Partner with Marketing Services to support growth initiatives as needed.

Qualifications & Experience

• Bachelor’s degree in Business, Marketing, Engineering, Construction Management, or related field required.
• MBA or advanced business/marketing education preferred.
• Minimum 3–5 years of progressive experience some or all of the following: managing or leading a business, product line, or functional unit, ideally within the building materials industry.

This typically includes individuals who have held primary leadership roles or have operated as a strong second-in-command with meaningful responsibility for business performance, growth initiatives, and day-to-day operations.

Candidates with a background in business development, product management, or commercial leadership roles, coupled with relevant industry experience, will also be considered

The base salary anticipated is $120k-$150k per year for this position at the time of this posting. Consistent with applicable law, actual compensation may vary and will be determined by several factors, including but not limited to, the applicant’s skills, qualifications, experience, and other job-related factors. Isolatek International reserves the right to modify this pay range at any time. An employee may also be eligible for annual discretionary incentive compensation based on company and personal performance.

Isolatek offers a wide range of employee benefits, including health insurance, life insurance, disability insurance, paid time off, sick leave, vacation, and 401(k), in addition to other benefits.

This job description is not intended to contain a comprehensive listing of activities, duties, or responsibilities that are required for this position. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

Isolatek is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor. No phone calls, please.