Digital Marketing Specialist (Dallas)
Inclusion Cloud
About the job Digital Marketing Specialist (Dallas)
We're seeking an adaptable and versatile marketer to drive the growth of our sales channels. As a Digital Marketing Specialist, your responsibilities will encompass overseeing campaign performance analysis, execution, and managing the marketing budget.
Responsibilities
- Strategize, deploy, and execute successful marketing campaigns from ideation to implementation while tracking and analyzing their performance.
- Conduct intricate digital campaigns, including SEO-optimized emails and landing pages, featuring variant testing.
- Experiment with diverse organic and paid acquisition channels such as content creation, curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis (desirable).
- Possess experience (desirable) in formulating and executing a social media strategy that cultivates engagement, widens our database, and propels sales.
- Create valuable, captivating content for our website and blog to attract and convert our target audiences.
- Foster strategic relationships by collaborating with key industry players, agencies, and vendors.
- Develop, monitor, and efficiently allocate marketing budgets on a quarterly and annual basis (desirable).
- Supervise and approve marketing materials, encompassing website banners, printed brochures, and case studies.
- Measure, analyze, and report on marketing campaign performance, extracting insights and evaluating against objectives.
- Analyze prospective client behavior and modify email and campaigns correspondingly.
Requirements and Skills
- Demonstrable expertise in marketing tools and campaigns, coupled with an inquisitive mindset and continuous awareness of the latest marketing practices.
- Proven track record in identifying target audiences and devising and leading comprehensive cross-channel marketing campaigns that captivate, educate, and motivate.
- Demonstrated ability to construct effective sales opportunity funnels that drive leads and conversions for the sales team.
- Proven background and expertise in B2B technology services, showcasing a deep understanding of the industry's dynamics and requirements.
- Proficiency in numerical interpretation, comfortable with metrics, and adept in processing figures using spreadsheets.
- Current on the newest trends and optimal strategies in online marketing and measurement.
- Experience with HubSpot Marketing Hub.
- BSc/MSc degree in Marketing or related field.
Vacancy posted 2 days ago
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