Vice President - Corporate Communications

Vice President - Corporate Communications Full-time Compensation: USD 290000 - USD 360000 - yearly We're looking for a Sr/Vice President of Corporate Communications to own and evolve Freshworks' narrative in the market globally, across every channel, and at every altitude. This is a rare seat: one where you're expected to think in long-term story arcs and get in the weeds on a Reddit thread or a niche IT newsletter. What You'll Own Communications Strategy & Narrative Define and scale the Freshworks corporate narrative across earned media, executive communications, social channels, influencer programming, content, and emerging LLM/AI search surfaces. Build a clear, differentiated market position that drives Freshworks' perception as the leader in midmarket IT service management and a force multiplier of AI-powered service. Translate complex product and business stories into sharp, accessible narratives that resonate with IT decision‑makers, CX leaders, and enterprise buyers. Own the company news calendar and global PR drumbeat that balances quarterly rhythms with the agility to capitalize on breaking news and cultural moments. Lead a modern press office program that earns coverage in Tier 1 business and trade outlets while also driving engagement in niche communities including industry newsletters, podcasts, and LinkedIn groups. Build and execute an influencer strategy that extends Freshworks' reach into credible, community‑driven channels. Develop an executive communications engine (including CEO, CPO, CIO, CTO, CMO) that produces consistent, high‑quality thought leadership at scale, including social content, bylines, speaking engagements, and earned media moments. Ensure all executive platforms connect to corporate strategy and reinforce Freshworks' core narrative pillars. AI & Modern Communications Bring a forward‑looking perspective on how communications is evolving — particularly the growing role of LLMs as a discovery and search layer for B2B buyers. Build a track record of actively shaping how Freshworks appears in AI‑generated responses, summaries, and recommendations (i.e., LLM optimization, not just SEO). Champion the use of AI tools and workflows within the comms function to increase speed, quality, and reach of storytelling. Issues Management & Crisis Communications Serve as the communications lead on Freshworks' Escalation Response Team, proactively identifying risk, setting strategy, and driving execution on reactive moments. Monitor global signals (social, press, analyst community) to stay ahead of issues before they escape. Measurement & Reporting Build a sophisticated measurement framework that tracks not just coverage volume, but message pull‑through, audience awareness shifts, and contribution to pipeline and LLM influence. Deliver executive‑facing reporting (MBR, QBR) with insights that translate communications activity into business impact. Use data to make real‑time pivots in strategy and resource allocation. Team Leadership & Cross-Functional Alignment Lead, develop, and inspire a global team of communications professionals across earned media, executive comms, and social that spans US, APAC, and EMEA. Partner closely with the VP of Brand, Product Marketing, Demand Generation, Investor Relations, and Legal to ensure narrative consistency and coordinated news moments. Build strong relationships with the C‑suite to earn trust, gain alignment, and move quickly when it matters. What You Bring Experience 15+ years in corporate communications, with 5+ years leading a global function at a B2B technology company. Deep experience with challenger brands and category‑defining moments where you've been part of a communications transformation and can point to the work. Proven track record managing communications at a publicly traded company or during high‑stakes moments (IPO, M&A, earnings, product pivots). Skills & Perspective Fluent in omnichannel storytelling. Think naturally across press, social, exec comms, content, and emerging channels, and know how they reinforce each other. Media savvy with real relationships. Know which reporters matter and how to earn coverage that moves the needle, not just fill a clip report. Social channel expertise. Understand the difference between a LinkedIn strategy and an X strategy, watch TikTok and YouTube with the same attention, and bring a learning mindset that keeps you ahead of platform shifts. Expertise in AI‑native communications. Already actively experimenting with how to influence LLM outputs and have a point of view on what the AI‑era comms stack looks like. Use sophisticated measurement methodology. Know how to tie earned awareness to pipeline influence, and can build that case with data. Strong executive presence. Comfortable in the boardroom, earn trust quickly, and know how to get buy‑in without losing speed. Bias toward creative, unconventional thinking. More interested in disrupting the playbook than following it. Values Alignment Thrive in a fast‑moving, high‑accountability environment. Comfortable in a sprint as in a strategy session. Energized by a challenger brand mindset and want to win market share from giants and know how to build the narrative that makes that possible. Bring good vibes and a collaborative spirit to a growing team. The annual base salary range for this position is $290,000 - $360,000 Base Salary. Compensation is based on a variety of factors including but not limited to location, experience, job‑related skills, and level. Bonus/equity may be available. At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. #J-18808-Ljbffr