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Google Ads Specialist

Nosreme Baltimore, Inc

Nosreme Baltimore is a Baltimore-based arts nonprofit building a global pipeline for underserved artists through public art, community-rooted programming, and international exchange. We work at the intersection of arts, culture, place-making, and global connection, with a focus on creating paid opportunities and visibility for local artists.

Role Overview

Nosreme Baltimore is seeking a Google Ads Specialist to set up, manage, and optimize Google Ads campaigns focused on lead generation , not ecommerce sales.

This role is ideal for someone who understands how to run ads for nonprofits, arts organizations, or mission-driven organizations , and can translate our mission into clear, high-performing ad campaigns.

Key Responsibilities

  • Set up and manage Google Ads campaigns focused on:
    • Donor interest and supporter leads
    • Artist interest and applications
    • Partner and volunteer inquiries
  • Configure and verify conversion tracking for lead forms
  • Write and test ad copy aligned with Nosreme’s mission and voice
  • Conduct keyword and search theme research appropriate for nonprofits
  • Optimize campaigns for performance (CTR, conversions, cost per lead)
  • Monitor budgets and recommend adjustments
  • Provide clear, concise performance summaries and recommendations

Required Experience

  • Demonstrated experience managing Google Ads for lead generation
  • Experience working with nonprofits, arts organizations, or mission-driven organizations (strongly preferred)
  • Understanding of Google Ads conversion tracking (forms, thank-you pages, clicks)
  • Ability to work with limited budgets efficiently
  • Familiarity with Google Tag Manager and Google Analytics is a plus

What Success Looks Like

  • Ads are live, compliant, and optimized for conversions
  • Consistent, high-quality leads (donors, artists, partners)
  • Clear understanding of what messaging and audiences perform best
  • Campaigns that improve over time without unnecessary spend

To Apply

Please include:

  • A brief summary of your Google Ads experience
  • 1–2 examples of lead-generation or nonprofit campaigns you’ve managed
  • Your approach to setting up and optimizing Google Ads for a small organization
Vacancy posted 1 day ago
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