Senior Product Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Product Marketing Manager based in Germany. This is a fully remote opportunity to shape the go-to-market strategy for innovative technology products in a global, fast-moving environment. You will translate complex technical concepts into compelling positioning, messaging and campaigns for both technical and enterprise audiences. The role combines strategic product marketing with hands-on execution across launches, content, demand generation and customer engagement. You will work closely with Product, Engineering, Sales, Content, Regional Marketing and Partner teams to turn product value into measurable business impact. You will use data, experimentation and automation to continuously improve campaigns, messaging and marketing performance. The position offers significant ownership and visibility within a highly distributed international organisation working across the open-source technology ecosystem. It is an ideal opportunity for a technology-focused marketer who enjoys solving complex problems, moving quickly and making a global impact. Accountabilities Develop and execute go-to-market strategies for a portfolio of technology products, aligning product value with customer and business needs. Lead product messaging and positioning, ensuring solutions are differentiated clearly in competitive markets. Translate complex technical concepts into compelling stories and value propositions that resonate with developers, technical users and enterprise decision-makers. Partner closely with Product Management and Engineering to understand product capabilities, customer needs, market opportunities and competitive dynamics. Lead content planning and development across website copy, whitepapers, blogs, product materials and sales enablement resources. Collaborate with regional marketing teams to plan and execute integrated campaigns designed to increase awareness, engagement and pipeline. Lead product and feature launches, coordinating cross-functional teams to drive awareness, adoption and commercial impact. Conduct competitive analysis and monitor market trends to continuously refine positioning, messaging and go-to-market strategies. Support customer engagement and growth initiatives, identifying opportunities to strengthen retention, upselling and cross-selling across the customer base. Plan and execute global events, webinars and community initiatives aligned with product and go-to-market priorities. Use data and performance insights to measure campaign effectiveness, optimise marketing funnels and improve customer engagement. Design and run experiments, learn from outcomes and iterate quickly to identify the most effective marketing approaches. Explore automation and technology-enabled workflows to improve marketing efficiency and execution. Work proactively across a globally distributed organisation, taking ownership of outcomes and contributing insights that help the wider marketing function improve. Requirements Strong passion for technology, software and open-source innovation, with the curiosity to understand technical products and their business applications. Proven product marketing experience with the ability to develop positioning, messaging and go-to-market strategies for complex products. Excellent storytelling skills, with the ability to communicate effectively with both highly technical audiences and business or enterprise buyers. Strong written and verbal communication skills, with a high standard of clarity and attention to detail. Demonstrated growth mindset and willingness to experiment, learn from data and continuously improve marketing strategies. Strong analytical and data-driven approach, with the ability to connect marketing activities to measurable outcomes. Experience developing and executing demand generation initiatives and translating go-to-market strategies into pipeline growth. Experience marketing enterprise software, cloud, DevOps, open-source or other technically sophisticated solutions is highly desirable. Comfortable collaborating cross-functionally with Product, Engineering, Sales, Partners, Content and other Marketing teams. Ability to work independently, prioritise high-impact activities and take full ownership of projects and outcomes. Comfortable operating in a fast-paced, globally distributed environment with long buying cycles and multiple stakeholders. Interest in using automation, AI-enabled tools and emerging technologies to improve marketing effectiveness and productivity. Benefits Fully remote working environment with a long-established remote-first culture. Competitive base compensation determined according to location, experience, knowledge and skills. Annual compensation review. Personal learning and development budget of USD 2,000 per year . Recognition and rewards programmes. Annual holiday leave. Parental leave. Employee Assistance Programme. Opportunities to travel internationally and meet colleagues through in-person team sprints. Travel benefits and upgrades for eligible long-haul company events. Opportunity to work with colleagues across a highly distributed global organisation. Exposure to innovative technologies, open-source ecosystems and emerging approaches to AI and technology-enabled marketing. High degree of ownership and autonomy in shaping product marketing strategy and execution. 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