Marketing Manager

The Company David Rio (davidrio.com) is an award-winning, premium chai and tea company based in San Francisco, California, offering retail and wholesale customers only the finest products domestically and around the world. We strive to be the global premium chai brand, exceeding customers' expectations, offering exceptional taste and quality, and delivering meaningful customer service. We also strive to earn the respect and trust of all business partners, giving back to the communities that are instrumental in our success. We are a growing majority woman-owned company with a lean team of passionate individuals delivering the best in the beverage industry. We are dedicated to customers and delivering high-quality products with minimal environmental impact. We bring our authentic selves to work every day and value each other's contributions. We are a family-friendly company and pride ourselves on creating a fun and collaborative environment where we solve problems together. David Rio has a strong entrepreneurial culture in which new ideas, innovation, and initiative are all highly valued. Our team is constantly learning, both individually and as an organization, and values unique perspectives, insights, and opinions. We encourage a positive work-life balance and celebrate each other's contributions and successes. We are deeply committed to animal welfare and conservation, supporting globally impactful programs through the David Rio Foundation. We are looking for smart, kind and goal-oriented people to join our team who have a passion for their work and the desire to make an impact—in their careers, in the community, and in the world. The Role Reports to: Senior Director of Marketing Compensation: $95,000-$105,000 annually Location: San Francisco Bay Area Hybrid (Remote In-office) Status: Exempt, full-time The Opportunity We are seeking a professional to lead the execution of our marketing strategy and drive the growth of our brand across specialty coffee, e-commerce, office coffee, consumer packaged goods (CPG), and retail. This role combines strategic oversight with hands‑on execution and requires collaboration with cross‑functional teams to achieve business goals. As a key member of the team, you will oversee content creation, product launches, marketing campaigns, and collateral development to support growth. You will also manage internal and external resources to ensure marketing initiatives align with business objectives and contribute to our market expansion efforts. Responsibilities Marketing Strategy Execution Implement/oversee initiatives to align with business objectives and growth strategies. Content Creation & Collateral Development Lead the production of high‑quality content for marketing promotions, product launches, sales presentations, e‑commerce, and customer engagement. Collaborate with the Creative Team to update and refresh product and packaging designs, ensuring alignment with brand standards. Manage external vendors, agencies, and creative partners to deliver on project goals while handling key internal deliverables, such as presentations and campaign briefs. Product Launch Management Drive marketing efforts for product launches, ensuring all materials are delivered on time. Align launch strategies with customer and channel requirements in collaboration with sales and business development teams. D2C Marketing & Klaviyo Ownership Own David Rio's direct‑to‑consumer (D2C) marketing, with a primary focus on email and SMS. Develop and execute campaigns and automated flows to drive e‑commerce revenue. Segment audiences and personalise messaging to improve engagement, conversion, and retention. Partner with the marketing manager to align lifecycle marketing with site promotions, product launches, and merchandising strategies. Continuously test and optimise campaigns (A/B testing subject lines, offers, creative, timing) to improve conversion rates. Analyse performance data and own reporting on key metrics. Build and maintain a promotional calendar for D2C communications, ensuring consistent and strategic customer touchpoints align with 2026/2027 Marketing Strategy. Campaigns & Performance Monitoring Plan, execute, and optimise campaigns to increase brand awareness/drive sales. Track and report on key marketing performance indicators (KPIs) to measure success and ensure alignment with business goals. Own end‑to‑end influencer strategy by identifying and vetting creators, negotiating partnerships, and managing soup‑to‑nuts content execution that drives awareness for our products and the cafés we serve. Tastings, Event Management & Production Organise tastings, events, and showroom activities that drive customer engagement and business growth. Own creative production for organic social by leading content creation events and managing end‑to‑end production of photography and video assets. Cross‑Functional Collaboration Serve as the primary liaison between marketing, operations, and business development teams to ensure alignment on messaging, priorities, and goals, as well as updates on available assets. Provide customised collateral and campaigns to support key accounts and sales opportunities. Marketing Operations Maintain the annual marketing calendar with monthly updates. Coordinate with HQ to track and manage marketing collateral inventory. Generate and track artwork projects using Asana. Create monthly and quarterly communications for U.S. and international partners with updates on new initiatives and collateral. Requirements 3-5 years in marketing, preferably in food & beverage or CPG industries. Strategic Execution: Proven ability to translate strategies into actionable plans with measurable results. Collaboration: Strong ability to partner with cross‑functional teams, including business development, e‑commerce, operations, and product development. Project Management: Skilled in managing multiple priorities, meeting deadlines, and coordinating resources effectively. Creative Leadership: Strong design sense with experience reviewing brand creative. Event Coordination: Experience managing tastings, events, and showroom activities. Technical Proficiency: Familiarity with digital marketing platforms, analytics tools (e.g., Google Analytics, HubSpot), and CRM systems. Problem‑Solving: Excellent problem analysis and resolution skills. Adaptability: Highly flexible and adaptable to change in a fast‑paced environment. Organisational Skills: Strong organisational and multitasking abilities. Communication Skills: Outstanding verbal and written communication skills. D2C Marketing Expertise: Hands‑on experience with email/SMS platforms (preferably Klaviyo) and a proven track record of driving e‑commerce revenue. Data‑driven mindset: Strong analytical skills with experience measuring campaign performance and optimizing for revenue and customer value. Details This role is based in the San Francisco Bay Area. Work hours are generally Monday through Friday, 9am‑5pm. We expect San Francisco Bay Area based team members to join us in office for (3) days/week. This role requires some travel (approximately 4‑5x per year) for tradeshows and client site visits. Benefits Medical, dental and vision insurance 401(k) Generous paid time off including vacation, sick days and holidays Hybrid work schedule: 3 days in office, 2 days remotely per week (SF Bay Area employees) Professional development and training opportunities Gym/Healthclub monthly stipend Product discounts Partial reimbursement for cell phone and internet service provider charges Equal Opportunity Employer David Rio is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, gender, religion, color, national origin, sexual orientation, age, marital status, veteran status, or disability status. These values extend to recruitment, promotions, compensation, learning and development, succession planning, performance management, and termination decisions. All employees and contractors of David Rio are responsible for maintaining a work culture free from discrimination and harassment by treating others with kindness and respect. How to Apply Interested candidates should submit a cover letter and resume and/or LinkedIn profile link outlining qualifications and experience to View email address on click.appcast.io #J-18808-Ljbffr David Rio Chai & Tea