Director, Partner Marketing Manager, Capital One Software (Remote)

Director, Partner Marketing Manager, Capital One Software (Remote) Capital One Software is the enterprise B2B software business of Capital One, dedicated to helping organizations manage their data in the cloud with speed, agility, and efficiency. Born out of our own digital transformation, we commercialize the internal tools that powered our journey to becoming the first major U.S. bank to go "all-in" on the public cloud. Our flagship products, Slingshot (data cloud optimization) and Databolt (data security), are designed to solve the most complex data management and AI-readiness challenges. Core Job Responsibilities Build the global partner marketing program to include annual to-partner/thru-partner marketing plans, budgets, and metrics in alignment with revenue objectives. To include partner experience and engagement, co-branding and messaging, events, advocacy, media relations, demand generation, activation, and enablement. Shape funding strategies for partner marketing initiatives — including the use of contra revenue, MDF (market development funds), and opex — ensuring alignment with business priorities, ROI targets, and partner performance tiers. Create processes and identify technologies (e.g., partner portals, marketing automation tools, marketplaces, communities) to support partner marketing, regulatory compliance, and measurement of partner impact. Drive measurement of ROI for partner ecosystem marketing investments, incentives, programs, and activities. Work with internal sales, product, and marketing teams to align on priorities and deliver cohesive GTM execution and support partner needs. Integrate into a Partners Account Based Marketing Strategies for priority and named accounts. Create compelling joint value propositions and messaging, and maintain a library of partner-facing assets, including co-branded pitch decks, one-pagers, email templates, and "battlecards" to help partners sell our solution effectively. Act as the primary marketing contact, cultivating relationships and driving engagement within the partner ecosystem. Manage the "Partner Portal" and newsletters to keep our ecosystem informed on product updates, incentives, and new marketing resources. Basic Qualifications Bachelor’s Degree At least 6 years of experience in channel partner and alliances marketing At least 5 years collaborating across diverse business functions (for example: alliances, engineers, architects, resellers, distributors, integrators, cloud service providers, consultants, agents, solution providers) At least 6 years of experience driving GTM partner ecosystem practices and processes (for example: joint business planning, partner enablement, co-selling, market development funds, partner relationship management) At least 5 years of experience with indirect marketing processes, deliverables, and tools (for example: SEO, Content Strategy, Case Studies, White papers) At least 6 years of experience in product marketing or product management for data management, data observability, or technical B2B SaaS company Preferred Qualifications Ability to understand how AI is transforming B2B marketing as it relates to creating personalized partner experiences, content, and co-marketing initiatives Knowledge of partner incentive programs like MDF, referral rewards, and performance awards Demonstrated ability to successfully take initiatives from 0 to 1 Demonstrated experience marketing data products (for example: data clouds, data management tools, data optimization solutions, or data observability and governance platforms) Strong understanding of the competitive landscape within the data management market, including key players, their strengths and weaknesses, and emerging trends Understanding of partner marketing approaches of to, thru, with and for Demonstrated experience identifying, measuring and reporting on partner performance success metrics At this time, Capital One will not sponsor a new applicant for employment authorization for this position. Remote (Regardless of Location): $187,300 - $213,700 for Director, Marketing McLean, VA: $206,000 - $235,100 for Director, Marketing New York, NY: $224,800 - $256,500 for Director, Marketing Richmond, VA: $187,300 - $213,700 for Director, Marketing San Francisco, CA: $224,800 - $256,500 for Director, Marketing This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan. Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website ( Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level. This role is expected to accept applications for a minimum of 5 business days. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at View phone number on click.appcast.io or via email at View email address on click.appcast.io. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. For technical support or questions about Capital One's recruiting process, please send an email to View email address on click.appcast.io. Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site. Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC). #J-18808-Ljbffr Capital One