Marketing Marketing Ops and Automation Specialist

Our Client a Global Services and Media company is looking for a Marketing - Marketing Ops and Automation Specialist for their San Francisco CA location.

• Own the day-to-day execution and optimization of marketing operations including the setup execution and continuous improvement of automated marketing workflows across marketing platforms (e.g. Eloqua HubSpot ZoomInfo CRM integrations).
• Manage data operations activities including uploading processing and routing lists using tools such as ZoomInfo Ringlead or similar platforms to support marketing and sales initiatives with accountability for data accuracy consistency and quality.
• Proactively experiment with and apply AI-powered marketing tools to improve efficiency quality and scalability including workflow automation content generation and AI-assisted video creation for digital campaigns.
• Create and maintain dashboards and performance reports that integrate data from multiple marketing and analytics platforms ensuring insights are actionable and aligned to campaign and business objectives.
• Partner with marketing leadership to evaluate implement and optimize marketing technology tools and processes to support ongoing improvements in efficiency and scalability.
• Build maintain and update landing pages for digital marketing campaigns using no-code or low-code platforms (e.g. Ion or similar tools) following established standards and best practices.
• Support the execution of email marketing campaigns including build testing deployment troubleshooting and quality assurance.
• Assist with the setup execution and monitoring of digital advertising campaigns including coordination of assets tracking and performance measurement.
• Own and maintain documentation best practices and process guidelines related to marketing platforms workflows and campaign execution.
• While the role is hands-on the focus is on building scalable repeatable processes rather than one-off campaign execution.

• Bachelors degree in Marketing Business Communications or a related field or equivalent practical experience.
• 35 years of experience in digital marketing marketing operations or a similar hands-on marketing role requiring both execution and operational problem-solving.
• Experience working with marketing automation platforms such as Eloqua HubSpot Marketo Pardot or similar tools.
• Working knowledge of marketing analytics data integration and performance reporting.
• Hands-on experience experimenting with AI tools used in marketing or a demonstrated ability to quickly learn and apply emerging AI and automation technologies.
• Technical / Hard Skills
• Working knowledge of the integration between marketing automation platforms CRM systems websites and analytics tools.
• Experience configuring managing and optimizing marketing automation workflows including campaign setup segmentation and process improvement.
• Familiarity with AI-driven marketing tools (e.g. workflow automation content generation video creation) and an interest in testing and evaluating new AI capabilities.
• Experience with data analysis dashboard creation and performance reporting using marketing and analytics platforms.
• Experience supporting digital marketing campaigns including email advertising and landing page execution.
• Experience with data operations tools such as ZoomInfo Ringlead or similar platforms used for list uploads routing and data management.
• Basic understanding of HTML/CSS and ability to troubleshoot digital marketing assets.
• Ability to design document and improve repeatable marketing processes and workflows.
• Experience implementing quality control testing and troubleshooting processes across marketing campaigns and platforms.
• Soft Skills:
• Ability to collaborate effectively across cross-functional teams and work well in a team-oriented environment.
• Strong organizational and time-management skills with the ability to manage multiple projects in a fast-paced environment.
• Clear and professional written and verbal communication skills.
• Detail-oriented proactive and comfortable working in a hands-on execution-focused role.
• Comfortable working independently identifying problems and proposing solutions without waiting for direction.
• Curious mindset with a willingness to learn test and adaptespecially with emerging technologies and AI-driven tools.

• Excellent growth and advancement opportunities

Required Experience:

IC