Business Developement Business Development & Outreach Liaison

Business Developement Business Development & Outreach Liaison Description Requires Expierience: Job Summary: In keeping with John Knox Village’s goal of improving the lives of the residents we serve, the External Marketer/Liaison is responsible for planning, developing, implementing, and analyzing the community relations marketing efforts, campaigns, and related events. The External Marketer/Liaison will establish professional relationships with hospital discharge planners, social workers, case managers, physicians’ practices, and the general community to develop awareness of the healthcare services that JKV provides to the community, generate new referrals to support JKV's census and quality mix goals, and ensure a smooth transition for JKV’s current and future residents. This exempt position reports directly to the Vice President of Sales & Marketing. Core Competencies/Essential Functions and Responsibilities: Coordinate efforts to maintain an active communication line with external and internal parties, ensuring the success of JKV’s marketing programs and projects. Develops and maintains a positive working relationship with current and potential residents, visitors, governmental regulators, the general community, and referral sources. Monitors the facility market while maintaining up-to-date information files on behalf of the facility’s primary competitors, referral sources, and general market information, such as local economic conditions and current community health issues. Develop and manage strategic outreach initiatives to build, cultivate, and maintain strong referral partnerships with healthcare providers, community organizations, and professional networks. Foster high-value relationships with hospitals, physicians, discharge planners, social workers, senior living communities, home health agencies, rehabilitation providers, elder law attorneys, financial planners, trust officers, insurance professionals, senior support organizations, and civic/community groups to enhance collaboration and referral growth. Utilize effective marketing and communication techniques to generate referrals and achieve desired admissions across all levels of the CCRC continuum of care, including Independent Living, Assisted Living, Memory Care, Home Health, Skilled Nursing, and Rehabilitation. Maintain comprehensive marketing logs, referral records, and follow-up activities while building strong relationships with referral sources and supporting occupancy and census growth. Build relationships with program managers and directors in the market and identify, attend, and represent JKV in the community. Maintains a broad understanding of insurance contracts and language, Medicare and Medicaid guidelines, CMS guidelines, etc. Maintains current knowledge of state and federal regulations regarding referrals, coordination of care and eligibility requirements for Medicare and Medicaid. Must pass Level 2 background screening through the Florida Clearinghouse (Learn more: About the Organization John Knox Village of Central Florida, Inc., is a Non Profit prestigious full-service retirement community situated on 200 beautiful acres in Orange City, Florida with approximately 800 residents and 600 employees. Mission Statement: "Our mission at John Knox Village is to offer an unparalleled experience for a healthy lifestyle throughout our unique community. We provide our residents a responsive healing environment while improving the quality of life for all residents. This is done through a supportive team environment for residents, patients, employees, and clinical staff. We strive to improve the wellness of our community through innovation and pursuit of excellence."' Vision Statement: "To be the premier provider and employer of choice for Central Florida."' Core Values: 'HEART" Honesty Excellence Accountability Respect Team Work Top Reasons to Work at John Knox Village of Central Florida Health Insurance Dental Insurance Employer-Paid Basic Life & AD&D Insurance Flexible Spending Account Supplemental Insurance Options 403(b) Retirement Plan with Match Education Assistance and Tuition Reimbursement Banking Services Employer-Provided Extended Illness Wellness Program Free Access to Fitness Center Discounted Meals On-Site Nurse Practitioner, Outpatient Rehab, and Pharmacy EOE Statement Diversity creates a healthier atmosphere: John Knox Village of Central Florida is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, marital status, genetic information, or any other characteristic protected by law. We are a drug-free workplace employer! John Knox Village of Central Florida conducts background screenings through the Florida Care Provider Background Screening Clearinghouse. Learn about the process at #J-18808-Ljbffr John-Knox-Village-of-Central-Florida-In