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Product Marketing Manager

CivicScience

Strategic MarketerCivicScience is seeking a strategic marketer to guide go-to-market execution, product positioning, sales enablement, and commercialization efforts across our suite of consumer intelligence solutions. This role will work cross-functionally with Product, Research, Sales, Client Success, and Marketing teams to bring new offerings to market, develop compelling narratives, create impactful sales materials, and drive revenue growth.Key ResponsibilitiesDevelop and refine product messaging, positioning, and value propositions for CivicScience's consumer intelligence, audience insights, and measurement solutions.Contribute to go-to-market strategy and launch execution for new products, research offerings, platform capabilities, and industry solutions.Build and maintain sales enablement materials, including pitch decks, one-sheets, vertical playbooks, pricing resources, case studies, and competitive positioning documents.Support sales with tools, resources, and messaging that improves product understanding, accelerates pipeline progression, and drives revenue growth.Collaborate with cross-functional teams to align business objectives, customer needs, and market opportunities.Conduct market, competitive, and industry research to inform product positioning, messaging, and commercialization strategies.Translate consumer intelligence and market research into compelling narratives, though leadership, and client-facing materials.Create and maintain collateral materials, product storytelling assets, and customer communications that drive engagement and adoption.Craft visually compelling presentations, marketing materials, and event assets while ensuring brand consistency across all customer touchpoints.Support sponsorships and industry activations through content development, messaging, and sales enablement materials.Own the creation and execution of compelling assets across digital, social, email, and presentation channels, leveraging design tools to deliver high-quality, on-brand creative.Qualifications3-5 years of product marketing experience with a strong background in data, analytics, and/or technology platformsProven track record of building positioning and messaging to support GTM strategyAbility to distill complex concepts and data into clear, compelling narratives that resonate with non-technical buyers (brand marketers, insights leaders, media executives, etc.)Expertise building sales enablement tools (pitch decks, battle cards, demo scripts), as well as customer marketing and lifecycle programs to drive feature adoption and retention beyond acquisitionExceptional written communication skills with impeccable grammar and attention to detailProficiency in Canva, Figma, and Google WorkspaceHands-on builder mentality and willingness to leverage AI tools to automate and scale work, setting the standard for how a modern product marketing function operatesComfort and competencies to work in a fast-paced environment, balance multiple projects, and translate complex ideas into impactful contentBenefits & Expectations Join a company that values innovation and creativity, works with cutting-edge technology to influence major business decisions, and makes a real-world impact. Benefits include:Company paid medical, dental, and vision premiums for you and your legal dependentsThis is a remote (work from home) role with preference for candidates in the Eastern Time Zone.

Vacancy posted 2 days ago
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