Director, Product Marketing

$120,000 - $135,000 + VIP Bonus The insurance industry runs on Vertafore. We equip agencies, MGAs, and carriers with the core digital systems, specialized AI, and data‑driven foundation to eliminate distribution drag across the insurance lifecycle, spanning sales, servicing, and back‑office operations. Underpinned by unmatched speed and performance power, we are the trusted backbone that’s taking the insurance industry from friction to flow with Distribution Velocity – speed, performance, and trust – to drive growth at scale. With over 95% of the top agencies and insurers and 50% of industry compliance transactions running through Vertafore, we lead at the intersection of innovation and trust, giving insurance professionals the confidence to transform and win in the AI era. Our reach is global, with headquarters in Denver, Colorado, and offices across the U.S., Canada, and India. Job Description We are seeking a Director of Product Marketing with a strong B2B SaaS background to lead the team responsible for positioning, messaging, and go‑to‑market strategy across multiple product lines and business segments. This role oversees the development of clear, differentiated messaging and programs that drive growth, retention, and customer engagement throughout the buyer journey. The ideal candidate has proven experience leading high‑performing teams, building scalable product marketing practices, and aligning go‑to‑market strategies with business objectives. They bring a customer‑first mindset, using data, market insights, and emerging technologies to inform decisions and strengthen execution. This leader is proactive, collaborative, and results‑oriented, with a deep understanding of how to connect customer needs to product value across our portfolio. Familiarity with AI tools, prompting techniques, and leveraging or building GPTs to enhance product marketing and operational efficiency is strongly preferred. Responsibilities Lead, mentor, and develop a high‑performing product marketing team to deliver measurable business impact. Build and scale product marketing processes and standards that improve team alignment, efficiency, and accountability. Collaborate closely with Product Management, Demand Generation, Sales, and Sales Enablement to drive unified go‑to‑market execution. Drive a customer‑centric culture within the team to ensure messaging, positioning, and go‑to‑market strategies align with buyer motivations and challenges. Develop and execute business segment strategies to increase market awareness, product adoption, and customer advocacy. Implement AI tools and automation to increase operational efficiency and accelerate content and campaign delivery. Oversee the planning and execution of tiered product launches, ensuring timely delivery of complete, standardized go‑to‑market materials. Oversee creation and continuous improvement of messaging frameworks, positioning documents, and enablement content that support sales and customer success. Lead customer and market research initiatives to uncover insights that inform positioning, segmentation, and content strategy. Translate customer and market intelligence into actionable guidance for product, marketing, and sales teams to refine go‑to‑market plans. Maintain a comprehensive view of competitive trends and market shifts to strengthen Vertafore’s differentiation and growth strategy. Partner with Demand Generation to optimize the customer journey and deliver targeted programs by segment and persona. Align go‑to‑market priorities with overall company strategy, partnering with senior leadership to support revenue and growth objectives. Knowledge, Skills, and Abilities Proven success leading and developing high‑performing teams across multiple products or business segments. Demonstrated expertise in customer segmentation, buyer personas, and the full customer journey. Skilled in competitive analysis, market research, and translating insights into actionable strategies. Excellent communication, storytelling, and executive presentation skills. Strong interpersonal skills to engage with technical and sales communities. Project management skills and attention to detail. Proficiency in MS Office. High performer who consistently meets/exceeds personal MBOs but thrives in a team environment. Demonstrated familiarity with AI tools and techniques, including prompting and leveraging GPTs, to enhance content creation, market analysis, and go‑to‑market efficiency. Qualifications 10+ years of progressive experience in B2B SaaS marketing, including at least 5 years in product marketing leadership role. Bachelor’s degree in marketing, business, or a related field required; MBA or equivalent advanced degree preferred. Experience in the financial or insurance industry is helpful, but curiosity and the ability to learn fast matter more. Additional Requirements and Details Travel required up to 10% of the time. Ability to work remote with a stable internet connection on an as needed basis. Located and working from an office location (when required). Occasional lifting and/or moving up to 10 pounds. Frequent repetitive hand and arm movements required to operate a computer. Specific vision abilities required by this job include close vision (working on a computer, etc.). Frequent sitting and/or standing. Benefits (Canada Only) The opportunity to work in a space where modern technology meets a stable and vital industry Medical, vision & dental plans Life, AD&D Short Term and Long Term Disability Pension Plan & Employer Match Maternity, Paternity and Parental Leave Employee and Family Assistance Program (EFAP) Education Assistance Additional programs - Employee Referral and Internal Recognition Benefits (US Only) The opportunity to work in a space where modern technology meets a stable and vital industry We have a Flexible First work environment! Our North America team members use our offices for collaboration, community and team‑building, with members asked to sometimes come into an office and/or travel depending on job responsibilities. Other times, our teams work from home or a similar environment. Medical, vision & dental plans PPO & high‑deductible options Health Savings Account & Flexible Spending Accounts Options: Health Care FSA Dental & Vision FSA Dependent Care FSA Commuter FSA Life, AD&D (Basic & Supplemental), and Disability 401(k) Retirement Savings Plain & Employer Match Supplemental Plans - Pet insurance, Hospital Indemnity, and Accident Insurance Parental Leave & Adoption Assistance Employee Assistance Program (EAP) Education & Legal Assistance Additional programs - Tuition Reimbursement, Employee Referral, Internal Recognition, and Wellness Commuter Benefits (Denver) Compensation and Incentives The Professional Services (PS) and Customer Success (CX) bonus plans are a quarterly monetary bonus plan based upon individual and practice performance against specific business metrics. Eligibility is determined by several factors including: start date, good standing in the company, and actives status at time of payout. The Vertafore Incentive Plan (VIP) is an annual monetary bonus for eligible employees based on both individual and company performance. Eligibility is determined by several factors including: start date, good standing in the company, and actives status at time of payout. Commission plans are tailored to each sales role but common components include quota, MBO's and ABPMs. Salespeople receive their formal compensation plan within 30 days of hire. Vertafore strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law. The selected candidate must be legally authorized to work in the United States. Vertafore is a drug free workplace and conducts preemployment drug and background screenings. We want to make sure our recruiting process is accessible for everyone. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact View email address on click.appcast.io (Just a note, this contact information is for accommodation requests only). #J-18808-Ljbffr Vertafore