Growth Manager
Rockstar
About the Opportunity Rockstar is recruiting for a fast‑growing fintech company focused on building innovative consumer financial products. This client is a leader in the app‑based fintech space, leveraging technology to deliver seamless and rewarding user experiences. Rockstar is supporting their search for a performance marketing expert to drive user acquisition and scale growth profitably. Key Responsibilities Plan, buy, and optimize multi‑channel campaigns across Google (Search, UAC, YouTube), Meta (FB/IG), Apple Search Ads, TikTok/Snap, and programmatic DSPs (e.g., Moloco, Liftoff, TTD). Build and iterate landing pages and pre‑landers; optimize onboarding flows (bank/debit link, eligibility). Write or brief creative (text, video/UGC, statics); direct designers/editors; run structured creative testing. Own tracking and attribution with MMP (Branch, AppsFlyer, Adjust), GA4, platform pixels; set up A/B tests and basic incrementality checks. Manage pacing, forecasting, and weekly reporting (CAC, payback, LTV/ROAS by cohort). Must‑Haves 2+ years of user acquisition experience for consumer apps (fintech strongly preferred). Proven ownership of $100k+/month spend with CAC/payback accountability. Hands‑on experience in Google, Meta, Apple Search Ads, TikTok/Snap, Reddit, and DSPs. Experience building and optimizing landing pages and in‑app funnels. Strong ad creative skills (copywriting, storyboarding, direction). Proficient with MMPs, GA4, spreadsheets; comfortable running fast experiments. Familiarity with app store and platform policies for financial services. Nice‑to‑Haves Experience in EWA/cash advance/credit categories. App Store Optimization (keywords, CPPs, screenshots). Basic HTML/CSS/JS or experience with Webflow/Unbounce. SQL or experience with lightweight MMM/causal tools. Key KPIs CAC and payback by cohort. Creative hit rate and test velocity. Seniority Level Mid‑Senior Level Employment Type Full‑time Job Function Marketing and Sales #J-18808-Ljbffr Rockstar
Vacancy posted 12 hours ago
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