Proposal & Content Manager

Overview

We are seeking to fill this position in one of the following offices : Richmond, VA; New York, NY; Washington, DC; Tysons, VA; Chicago, IL; Charlotte, NC; Houston, TX; Austin, TX

McGuireWoods LLP is seeking to hire a Proposal & Content Manager to join the team in the Richmond, VA office. The Proposal & Content Manager is a strategic advisor within McGuireWoods’ Marketing & Business Development department, responsible for leading high-stakes pursuits and strengthening how the firm presents its capabilities in the market. This role partners closely with attorneys and Business Development to shape pursuit strategy, manage complex RFPs and cross-practice pitches, and deliver clear, persuasive, client-focused proposals that drive new business.

Combining strong writing with operational rigor, the role translates complex legal and business concepts into compelling, client-aligned narratives. The Proposal & Content Manager also leads continuous improvement across the pursuit function – refining processes, advancing best practices, and leveraging technology and AI to increase efficiency and results. As a trusted advisor on pursuit strategy and content, this individual positions the firm to compete more effectively and capture growth opportunities.

McGuireWoods, one of the world’s leading law firms, has provided legal solutions to corporate, individual and nonprofit clients since 1834. Along with excellent benefits, McGuireWoods offers most employees a hybrid remote option allowing flexibility and work-life balance. Our Applicant Disclosures describe your rights. Our Privacy Statement describes how we will process and safeguard your personal data.

Responsibilities

• Lead RFPs and high-stakes pursuits : Take ownership of the firm’s most complex RFP responses, cross-practice pitches, and panel submissions, ensuring they are strategic, persuasive, and client-focused.
• Craft compelling narratives : Develop executive summaries, case studies, team bios, and pursuit narratives that position McGuireWoods distinctively and speak directly to client priorities.
• Shape strategy and execution : Define pursuit objectives, timelines, and win themes, guiding cross-practice teams with authority and clarity under tight deadlines.
• Serve as a strategic advisor : Partner with lawyers and Marketing & Business Development leadership to shape competitive strategies for RFPs, pitches, and panel processes, including auctions.
• Influence and collaborate across the firm : Build strong working relationships with partners, finance, and other stakeholders to integrate substantive expertise and client insights into winning materials.
• Drive operational excellence : Standardize workflows, refine templates, and lead continuous improvement in the firm’s pursuit function.
• Leverage technology and AI : Use platforms like Foundation and generative AI tools to streamline drafting, automate content, and accelerate the delivery of consistent, high-quality proposals.
• RFP Platform Expertise: Demonstrates proficiency in managing and optimizing RFP platforms such as PERSUIT and Priori, with a focus on driving strategic outcomes and efficient responses.
• Measure performance and outcomes : Track pursuit activity, win/loss data, and client feedback, turning insights into actionable strategies for department and firm leadership.
• Maintain and elevate firm content : Lead the upkeep of proposal libraries, experience databases, and templates, ensuring the highest standards of quality and readiness.

Qualifications

• 5+ years of experience writing in a proposal environment; law firm marketing experience preferred.
• Bachelor's degree or higher; degree in Journalism, Marketing, Communications, English or similar field of study preferred. 
• Extensive experience with dataset/content management tools.
• Very strong writing, editing and communication skills.
• Ability to meet deadlines managing multiple tasks.
• Strong attention to detail.
• Proficiency in Microsoft and Google applications a plus.
• A pursuits professional with 5+ years of experience managing complex proposals in a law firm or professional services environment.
• A persuasive communicator and storyteller who can distill technical legal and business issues into client-centered, compelling narratives.
• Experienced in the full pursuit lifecycle, including competitive RFPs, cross-practice submissions, and global panel processes.
• Skilled at balancing big-picture strategy with operational discipline, ensuring both creativity and flawless execution.
• Technologically fluent, confident using tools and platforms to drive efficiency, speed, and quality.
• Analytical and data-driven, capable of developing insights and recommendations that inform firmwide strategy.
• Collaborative, resilient, and able to thrive in a fast-paced, high-stakes environment.
• Willingness and desire to work with innovative technology platforms - our employees also have access to Harvey, a legal-specific AI tool that reduces time spent on routine tasks, allowing you to focus on more meaningful, high-impact work.

Have more questions? Connect with a recruiter directly. #LI-ER1