Marketing Specialist - Print Advertising (On-Site)

Job Description

Job Description

Description:

Bring high-value marketing campaigns to life with your first-class project management capabilities and flawless execution. 

Gopher Sport is a revered physical education, sports, and fitness equipment company with a 75+ year history that leverages catalogs and direct mail as the cornerstone of its direct marketing plans. Gopher is looking for a detail-oriented, data-driven marketer to join our team and support the execution of our print advertising campaigns. The Marketing Specialist – Print Advertising role will be an ideal fit if you: 

• Enjoy managing mission-critical marketing activities that drive real impact
• Thrive in a challenging, deadline-driven role
• Enjoy working with large, complex datasets
• Are comfortable working with cross-functional teams to produce shared deliverables
• Take pride in delivering high-quality work on time and on budget. 

Who we are: 

Gopher Sport is an industry-leading inventor and seller of high-quality, innovative products used by teachers, coaches and kids for physical education, athletics, fitness and recreation. 

Our mission is “To help teachers and coaches show kids how to have fun and be healthier through physical activity”. Since 1947, we’ve been committed to delivering innovative products, exceptional service, and an unconditional satisfaction guarantee. 

Our Values: 

• We create delighted fans 
• We are one dependable and trustworthy team 
• We are passionate about quality and excellence 
• We move fast to innovate, simplify, and improve 

Description: 

As a Marketer focused on print advertising, you will manage end-to-end activities that ensure print marketing campaigns are executed on-time, on-budget, and are aligned with stakeholder expectations. You’ll partner across internal teams and with external vendors to manage print plans, launch campaigns, and report on campaign outcomes.

This is a full time, in-person position in Owatonna, MN  

What will you be doing? 

1. Execute Print Advertising Campaigns: Translate high-level print marketing plans into detailed, execution-ready project plans. 

2. Manage Print Vendors: Coordinate with print, paper, and list vendors to execute flawlessly.

3. Create High-Quality Mail Files: Acquire and format large quantities of data from a variety of data sources to successfully target key segments with print advertising. 

4. Publish Reporting: Publish clear, insightful, accurate reporting on print advertising activities 

5. Manage Our SQL Database: Manage and maintain internal marketing data sources and data connections (SQL database, flat files, web applications, etc.)

Provide Marketing Data to Other Teams: Provide consistent access to complete, accurate, up-to-date data owned by marketing for internal teams 

1. Bachelor’s degree in marketing, statistics, math, economics or related field 

2. 2+ years of experience in a marketing, analytics, or other data-driven role 

3. Strong Excel skills with experience in large datasets 

4. Ability to manage complex schedules with critical deadlines and multiple concurrent deliverables

5. SQL experience preferred 

6. Experience in marketing or advertising environments preferred 

Why join our Team? 

You’ll get the satisfaction of helping millions of kids around the world have more fun and live healthier lives through physical activity. Plus, you’ll enjoy a competitive compensation and benefits package including health insurance, PTO, holidays, profit sharing, 401(k), tuition reimbursement, and more. 

Salary Range 

$57,650 - $82,300

To apply: 

1. A short, clear cover letter explaining why you’re interested in this role and highlighting relevant experience 

2. Your resume