Store Director (Profit Center Leader)

Job Description

Job Description

Store Director

At Diventures, safety is our number one priority, and fun is our number one goal. We use our passion - and the power of water - to impact lives, change the world, and have fun doing it.

We are looking for a Store Director to lead one of our full-store locations, driving success across swim, scuba, retail, travel, service, and the overall customer experience. This role is ideal for a hands-on, people-first leader who thrives in a fast-paced environment, enjoys building strong teams, and can balance exceptional customer service with strong business results.

As Store Director, you will lead the total performance of your business unit. You will work closely with team members, customers, dive professionals, and Diventures Store Support to create a safe, engaging, well-run, and high-energy store environment. From the retail floor to the pool deck, you will help ensure every customer experience is personal, professional, and memorable.

What You'll Do

Lead the Business

You will operate with an owner/operator mindset, taking responsibility for the overall performance of the store. This includes driving revenue growth, achieving monthly sales targets, monitoring trends, managing expenses, and identifying opportunities to improve performance across swim, scuba, retail, travel, and service.

Create Exceptional Customer Experiences

You will set the standard for high-touch, high-communication customer service. You will help your team build lasting customer relationships, resolve concerns effectively, and create experiences that keep customers engaged with Diventures long-term.

Build and Develop a Strong Team

You will recruit, train, coach, and retain a high-performing team of full-time, part-time, and contracted team members. This includes salaried assistant managers, swim staff, retail team members, dive professionals, and other location-based team members. You will provide regular feedback, support performance development, and help build future leaders.

Drive Swim, Scuba, Retail, Travel, and Service Growth

You will partner with Store Support and program leaders to grow customer acquisition, conversion, and retention across all major areas of the business. This includes effective class scheduling, lead follow-up, instructor scheduling, equipment sales, travel promotion, service operations, and customer engagement.

Maintain Operational Excellence

You will ensure the store runs safely, efficiently, and consistently. This includes inventory management, merchandising, rental programs, equipment service coordination, scheduling, budget management, compliance with Diventures policies, and maintaining a clean, safe, and welcoming facility.

Represent Diventures in the Community

You will help grow local brand awareness by building relationships with community partners, supporting local events, promoting Diventures programs, and encouraging your team to be active ambassadors for the brand.

What Success Looks Like

A successful Store Director is able to:

• Achieve sales and revenue growth targets.
• Maintain a strong customer experience and satisfaction level.
• Build, coach, and retain a high-performing team.
• Keep the store clean, safe, organized, and visually appealing.
• Manage inventory, expenses, payroll, and operational processes effectively.
• Develop relationships in the local community.
• Partner well with Store Support and program leaders.
• Create a culture where team members feel supported, accountable, and excited to serve customers.

What We're Looking For

The ideal candidate brings:

• Experience leading customer-focused teams, including recruiting, hiring, training, coaching, performance management, and team development.
• Strong sales leadership experience across in-person, phone, and written communication.
• Financial and operational management experience, including revenue, margin, payroll, expenses, inventory, and budgets.
• A customer-first mindset and the ability to create positive, personalized experiences.
• Strong communication, organization, and follow-through.
• Comfort working in a hands-on environment, including time spent on the retail floor and/or pool deck.
• Scuba, aquatics, pool operations, lifeguard, or dive professional experience - or a strong desire to learn.

Key Attributes

We are looking for someone who is:

• Customer-first
• A servant leader
• Urgent and action-oriented
• Positive and professional
• Collaborative
• Business-minded
• A clear communicator
• Engaging and approachable
• Organized and effective with time
• Solutions-focused
• Tenacious
• Comfortable leading with both warmth and accountability

Why This Role Matters

The Store Director plays a critical role in bringing the Diventures experience to life. This person leads the team, drives the business, supports customer growth, and ensures the location is safe, welcoming, and successful.

This is not a desk-only leadership role. It is a dynamic, hands-on opportunity to lead people, grow a business, serve customers, and help more people experience the joy, confidence, and adventure that come from the water.

If you are a strong leader who loves building teams, growing businesses, creating exceptional customer experiences, and having fun along the way, we would love to meet you.